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Get actionable, no-fluff steps to improve every page of your e-commerce funnel, backed by 12+ years of experience.
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Most marketing courses
Broad theory that sounds smart
Overwhelmingly broad theories, leaving you stuck without actionable steps to fix your issues.
From the expert’s perspective, not yours
The expert’s specialisation (e.g., marketing automation) doesn't address your issues and questions.
Overwhelming and not practical
Content is too theoretical, leaving you with knowledge but no path to solving your challenges.
Our courses
Real solutions to use today
Ready to implement instructions for change.
Designed to solve your problems
A wide range of example problems, where you know yours will be included.
Step-by-step guidance, no fluff
Boiled down to the essentials - so you can get back to work.
Fast execution guides
Bottleneck
Discover the areas that are holding back your e-commerce growth and unlock the strategies to solve them. This free course gives you the tools to diagnose the weakest link in your funnel and start optimising for better results.
Homepage
Your homepage is the front door to your brand, and a well-optimised homepage can make or break the first impression. With so many visitors landing here, it’s crucial to ensure your messaging is clear, your design is intuitive, and you guide customers toward the next step. This is your opportunity to convert more visitors into loyal customers by fixing your homepage structure and content.
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Category pages
Category pages are key to guiding customers toward the products they need. When organised properly, they improve product discovery and increase the likelihood of customers finding and purchasing products. This is your opportunity to increase sales by optimising your category pages for better user experience and navigation.
Product pages
Your product pages are where the buying decision happens. A strong product page makes customers feel confident in their purchase by providing all the information they need and building trust in your brand. This is your opportunity to significantly increase your conversion rates by improving your product pages.
Cart/Checkout
Your cart and checkout process should be the smoothest part of the customer journey, but if it’s too complicated or unclear, customers will leave before completing their purchase. Optimising your cart and checkout experience can significantly reduce cart abandonment and increase your overall sales. This is your opportunity to close more deals by simplifying and improving your checkout process.
Extend the funnel
Growing a successful e-commerce store isn’t just about getting first-time customers—it’s about turning those buyers into repeat customers. Extending your funnel to focus on retention strategies helps you build loyalty, increase customer lifetime value, and drive more consistent revenue. This is your opportunity to create a system that turns first-time buyers into lifelong fans.
5 step-by-step execution guides (plus two for free!) for each page—from homepage to checkout—helping you unlock sustainable growth with clear, actionable steps.
Access the full bundle to transform your funnel and grow faster, all in one go.
Improve ecommerce homepage
Improve category pages
Improve product pages
Improve cart/checkout
Get buyers coming back
How to set up Klaviyo
Productivity for Marketers
Clients
Since 2012 I've been helping ecommerce brands to scale.
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The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.
Ewoud helped us find impactful retention funnel improvements with a framework suited to our business model. He challenged our approach with the right questions. Overall, Ewoud combines high-level strategic thinking with detailed campaign expertise.
Ewoud's Growth Hacking sessions were invaluable, providing inspiration and practical tools that kickstarted my career. The tips were highly applicable to my job as a Growth Hacker. Even years later, I still consult Ewoud on this topic. I really enjoy working with him.
Great course for those who want to start optimizing their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!
Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.
Had a very inspiring workshop where you really learn to look at the big picture and thus understand which levers you can pull to increase profits.
When we had just started the brand, Solid Growth gave me good advice on setting up the customer journey for Afterkar. Ewoud assisted me well with the basics of Shopify and Klaviyo. Solid Growth works quickly and collaborates effectively.
Super handy training, full of practical tips & tools on time-management and email management
Had a very nice training from Ewoud! Gave lots of tips and tricks to start working in a structured and focused manner. Definitely recommended!
Get no-fluff instructions to improve each funnel step, backed by 12+ years of experience.
Improve ecommerce homepage
Improve category pages
Improve product pages
Improve cart/checkout
Get buyers coming back
Double your revenue without doubling the work, and save your team from burning out.
Align your team around growth
Find impactful ideas from data
Make better decisions based on data
Focus on fewer projects with better results
Scale without burning out your team
Find your bottleneck and unlock the first step to growth.
Find bottleneck based on your own data
Examples of the most common blockers
Get clarity on where to focus first
Set the foundation for sustainable growth
Free 1.5 hours course
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