Strategic E-Commerce Growth

A 12-week action plan with strategies to achieve significant growth by optimising AOV, conversion rates, and traffic.

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Course Outcomes

A 12-week action plan with strategies to achieve significant growth by optimising AOV, conversion rates, and traffic.

Set up and execute a plan for exponential growth.

Increase AOV, improve conversion rates, and scale traffic effectively.

Create and implement a customised 12-week growth plan.

Course Details

🗣️

Language: English

💬

Subtitles: English, Dutch

⏱️

Length:

hours

🎥

5

modules with

48

video lessons

♾️

Lifetime updates & Access

Symbol 3 growth levels Solid Growth
Strategic E-Commerce Growth
Outcomes
Outline
Who is it for?
Testimonials
Instructor
Pricing
FAQ
Enrol for freeBuy accessJoin waiting list

Modules

What you will learn

This is a self-paced, video-based course designed to fit into your schedule. Below are the modules in this course. Each module has multiple video lessons.

Module

1

Ecommerce Growth Strategy

In this module, you will learn why strategic growth is essential for long-term success in e-commerce. You’ll gain an understanding of the three core growth drivers and how to use the pyramid framework to plan and execute sustainable growth. This module also introduces the concept of a 12-week sprint to drive immediate action while keeping focus on long-term goals.

🎥

6

video lessons

⏱️

Length:

hours

Understand why long-term strategy beats short-term tactics.

Learn the core growth drivers and how they compound growth.

Set up a system to plan and track growth.

Module

2

AOV Growth

In this module, you’ll learn how to optimise your Average Order Value (AOV) to drive more revenue per transaction. You’ll discover various pricing strategies, product bundling techniques, and how to segment customers based on their purchasing habits. This module covers actionable tactics to help you increase your AOV while offering customers greater value.

🎥

7

video lessons

⏱️

Length:

hours

Understand how to use pricing strategies to increase AOV

Learn effective bundling, cross-sell, and upsell techniques

Segment your customers to maximise their order value

Module

3

Conversion Growth

In this module, you’ll learn how to optimise your e-commerce conversion rates at every stage of the customer journey. You’ll discover best practices for key funnel pages, learn how to fix user experience issues with qualitative data, and implement marketing automation to reduce abandonment. This module also covers how to engage customers post-purchase and how to use A/B testing to continuously improve conversion rates.

🎥

8

video lessons

⏱️

Length:

hours

Understand how to analyse and optimise the e-commerce funnel

Learn how to fix conversion issues using qualitative and quantitative data

Use marketing automation and A/B testing to drive higher conversions

Module

4

Strategic Traffic Growth

In this module, you’ll learn how to drive traffic by strategically aligning your channels with your customers’ needs and intentions at each stage of the funnel. The focus is on building a watertight system where traffic sources work together to guide customers through their journey—from end-of-funnel conversions to top-of-funnel brand awareness. By understanding the customer journey and selecting the right traffic sources, you’ll create a cohesive, customer-centric approach to driving sustainable traffic growth.

🎥

6

video lessons

⏱️

Length:

hours

Understand how to align traffic strategies with customer needs and intentions

Learn how to strategically select and optimise traffic sources at each funnel stage

Build a cohesive system of traffic channels that work together to maximise growth

Module

5

Growth Operations

Bring everything together by creating a personalised 12-week action plan. Set goals, prioritise initiatives, and measure progress to keep your strategy on track.

🎥

6

video lessons

⏱️

Length:

hours

Set clear, achievable growth goals.

Prioritise actions for maximum impact.

Monitor progress and adjust strategies.

Bonus

Course also includes

Get instant access to a collection of proven templates, worksheets, and checklists designed to streamline your growth efforts.

Lots of examples from real ecommerce brands

B2B & B2C examples, both start-ups and scale-ups

Practical exercises that you can use tomorrow

Tools

Discover must-have tools

Get access to a curated stack of essential tools to scale your business. With each course, you’ll learn how to best leverage these platforms to support your growth.

Who is this for?

✅️

Online stores that are experiencing a plateau in growth.

✅️

E-commerce managers seeking to streamline and optimise their growth strategy.

✅️

Marketing teams wanting to improve performance metrics.

✅️

Business owners looking to scale revenue with data-driven decisions.

Who this is not for:

If your company is not

Ecommerce

If you're not ready to scale your business

Startups without existing revenue

People not committed to long-term growth strategies

Testimonials

More than 1,500 marketers trained

We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.

Kristina Palovicova
Kristina Palovicova
Co-founder

The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.

Peter-Paul de Leeuw
Peter-Paul de Leeuw
Amberscript
CEO

Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.

Marloes van Gasteren
Marloes van Gasteren
Springlab
CEO Springlab

Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.

Machteld van der Does
Machteld van der Does
SOPHIA MAE
Senior Allround Marketeer

We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.

Menno van Gerven
Menno van Gerven
DoubleSmart
Marketing Manager

Had a very inspiring workshop where you really learn to look at the big picture and thus understand which levers you can pull to increase profits.

Coen van Vliet
Coen van Vliet
Prodos
Web data analyst

When we had just started the brand, Solid Growth gave me good advice on setting up the customer journey for Afterkar. Ewoud assisted me well with the basics of Shopify and Klaviyo. Solid Growth works quickly and collaborates effectively.

Robbert Appels
Robbert Appels
Co-founder Afterkar

Ewoud's Growth Hacking sessions were invaluable, providing inspiration and practical tools that kickstarted my career. The tips were highly applicable to my job as a Growth Hacker. Even years later, I still consult Ewoud on this topic. I really enjoy working with him.

Joël Monté
Joël Monté
Strategiefabriek
Growth Markteer

Great course for those who want to start optimizing their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!

Noor Jansen
Noor Jansen
Yaya
Junior Online Marketeer

Had a very nice training from Ewoud! Gave lots of tips and tricks to start working in a structured and focused manner. Definitely recommended!

Laura van Steveninck
Laura van Steveninck
Decathlon
Graphic Designer

The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.

Jesper Elders
Jesper Elders
Decathlon
Ecommerce Manager

Ewoud helped us find impactful retention funnel improvements with a framework suited to our business model. He challenged our approach with the right questions. Overall, Ewoud combines high-level strategic thinking with detailed campaign expertise.

Christoph van der Klaauw
Christoph van der Klaauw
Snappcar
COO

Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.

Timon Tlomaczewski
Timon Tlomaczewski
The Talent Institute
Digital Designer

Amazing workshop. Thanks a lot. Really helped me (re)organising my planning, agenda and email with loads of practical tips. But most importantly, a wakeup call to change my mindset towards tasks, priorities and planning.

Gaby Ghusen
Gaby Ghusen
The Talent Institute
Digital Innovator

It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!

Erik Oosterom
Erik Oosterom
Prodos
Tech & Data Specialist

Ewoud is a smart guy and a great sparring partner. He adds the most value in solving growth challenges in an abstract way and in unravelling the principles behind the problem. In this way, Ewoud helps to structure growth and finds growth opportunities.

Olaf Arkauer
Olaf Arkauer
Suite 702
Co-founder

Super handy training, full of practical tips & tools on time-management and email management

Laurens Spiele
Laurens Spiele
Decathlon
Head of Channels & Solutions

The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.

Michelle Wolters
Michelle Wolters
Klup
Co-founder

Very informative training! Ewoud is clear and also extremely likable and enthusiastic. The training has definitely helped me in my professional development.

Nino van Viegen
Nino van Viegen
Prodos
Online Marketing Specialist

I enjoyed the Goal Tree workshop today. A nice variety of exercises and plenty of individual attention from Ewoud for the participants in the group.

Chi Chun Lie
Chi Chun Lie
Prodos
Growth Marketeer

Super nice training to have tools for optimising your e-commerce and marketing. Good to have a fresh look at this process again and to come up with new ideas! I would like to do a deep dive with Ewoud again to dive even more specifically into our data.

Rafaella Heuvelmans
Rafaella Heuvelmans
Yaya
Freelance Online Marketeer

Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.

Max Savonije
Max Savonije
Nestmanager
Founder

Ewoud Uphof

Meet your instructor

Hi, I'm Ewoud. Since 2012 I've helped to scale (growth teams from) start-ups to exchange-listed companies. Let me bring a decade of experience to your team.

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Marketing teacher

Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.

Growth Advisor

On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.

Experienced head of growth

Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.

Seasoned entrepreneur

Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.

Read more

Pricing

Invest in your growth

The programme consists of 3 consecutive phases.

Course Access

484

incl VAT

Set up and execute a plan for exponential growth.

Increase AOV, improve conversion rates, and scale traffic effectively.

Create and implement a customised 12-week growth plan.

Get instant access to the full video course with lifetime updates. Learn at your own pace with case studies, exercises, and examples to apply in real-world scenarios. All courses are in English, with subtitles available in English and Dutch. A VAT invoice is provided upon request.

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FAQ

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Other question? Reach out.

Course Details

🗣️

Language: English

💬

Subtitles: English, Dutch

⏱️

Length:

hours

🎥

5

modules with

48

video lessons

♾️

Lifetime updates & Access