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Improve my cart/checkout

Your cart and checkout process should be the smoothest part of the customer journey, but if it’s too complicated or unclear, customers will leave before completing their purchase. Optimising your cart and checkout experience can significantly reduce cart abandonment and increase your overall sales. This is your opportunity to close more deals by simplifying and improving your checkout process.

Do you recognise these challenges?

High cart abandonment

High cart abandonment

Customers leave the cart without completing the purchase, often due to unexpected costs, complicated checkout processes, or lack of trust.

Cluttered checkout

Cluttered checkout

A confusing or overly complex checkout process can frustrate customers, leading to drop-offs before finalising their orders

Missing payment methods

Missing payment methods

Limited payment methods can prevent customers from completing their purchase, especially if their preferred method isn’t available.

The

Cart/Checkout

Blueprint

Page fundamentals

Optimise your cart and checkout pages by focusing on trust signals, clear communication, and simplicity. Learn how to create a seamless, distraction-free process that encourages customers to complete their purchases.

Page fundamentals
1

Marketing automation

Set up abandoned cart email sequences and real-time notifications to remind customers to complete their checkout. Learn how to automate discounts or free shipping incentives for customers who are hesitating at checkout.

Marketing Automation
2

Customer insights

Use detailed analytics to understand why customers abandon their carts or drop off during checkout. Leverage insights to refine your checkout flow, simplify steps, and remove friction points that cause customers to leave.

Customers insights
3

Traffic that converts

Drive highly motivated traffic to your cart and checkout pages using re-marketing strategies that target customers who have shown purchase intent. Learn how to re-engage cart abandoners and create urgency to finalise the purchase.

Traffic that converts
4

Improve order value

Learn how to increase AOV by adding upsell or cross-sell opportunities within the cart and checkout process. Use tactics like suggesting complementary products, offering free shipping thresholds, or showing limited-time offers to boost the total value of each transaction.

Shopping cart
5

Set up A/B testing on the page

Set up A/B tests on your cart and checkout pages to experiment with elements like form length, payment options, progress indicators, and trust signals. Learn how to evaluate test results and implement changes that reduce cart abandonment and increase checkout completion.

A/B testing illustration
6

The

Cart/Checkout

Blueprint

Use data to find the funnel bottleneck

Learn how to use your data from Google Analytics, to pinpoint the bottleneck within your funnel. We’ll guide you through evaluating each step in the purchase journey—from landing page to checkout—to identify where you’re losing customers. This could be your first point of focus for improvement.

Chart illustration
1

Case studies of growth blockers

Explore the most common growth blockers for e-commerce businesses. This step includes case studies and examples of businesses stuck at certain bottlenecks. We’ll show you how to identify if these blockers are affecting your growth.

2

How to double your revenue without doubling the work

Small improvements in key areas, like conversion rate or average order value, can compound over time to create significant growth. Just like saving money in a bank with interest, each improvement builds on the last to drive long-term gains.

Growth chart moving up illustration
3

Growth principles everyone working in growth should know

Whether you’re just starting out or looking to take your business to the next level, these principles apply universally and will help you unlock new growth opportunities.

Customers insights
4

The

Cart/Checkout

Blueprint

Understanding growth mechanics

Learn how different growth drivers work together. Understand how small improvements across AOV, conversion, and traffic compound over time for sustainable growth.

Page fundamentals
1

12-week action plan

Learn how to structure a clear, focused 12-week growth action plan. This ensures you can prioritize initiatives effectively and scale without overwhelming your team.

Workflow illustration
2

Advanced AOV strategies

Explore advanced techniques for increasing AOV, such as product bundling and upselling, so you can maximise value from existing customers without over-complicating your offerings.

Shopping cart
3

Advanced conversion strategies

Discover how to optimise each step of your funnel with actionable insights, so you can improve conversion rates while maintaining a seamless user experience.

A/B testing illustration
4

Advanced traffic strategies

Learn how to attract the right traffic with a focus on high-ROI campaigns. You’ll understand how to balance traffic acquisition with profitability to grow sustainably.

Ideas growth
5

Tracking growth with scorecards

Get hands-on training on how to set up a growth scorecard that tracks key metrics. This will help you make data-driven decisions and keep your team aligned.

Growth chart moving up illustration
6

Let's improve your

Cart/Checkout

Whether you prefer to take control or need expert assistance, we’ve got you covered. Choose from our video course to guide you through the exact steps, or let our team handle it all for you.

Video course

Cart/checkout Blueprint course

Master the final step of the customer journey by optimising your cart and checkout processes. This course shows you how to streamline checkout, reduce cart abandonment, and improve overall user experience to ensure customers complete their purchase with ease.

€

500

excl VAT

You’ll understand how to reduce cart abandonment and streamline the checkout process.

You’ll know how to create a smooth, frictionless path to purchase.

You’ll be able to optimise checkout pages for maximum conversion efficiency.

Video course access + future course updates

Enrol for free
Buy course
See course

Done for you

Let us optimise your cart and checkout

We’ll take over and fully optimise your cart and checkout process to reduce abandonment and boost conversions. From simplifying forms to adding trust signals, we’ll ensure your customers have a seamless checkout experience that drives sales.

€

15000

excl VAT

Streamline the checkout flow to reduce friction and drop-offs

Implement proven tactics to increase order completion and revenue

You’ll be able to optimise checkout pages for maximum conversion efficiency.

Done-for-you service with 2 revision rounds

Get in touch
Download brochure

Cart/Checkout

Blueprint

Resources

Discover practical resources to streamline your cart and checkout experience. From simplifying form fields to adding trust signals, you’ll find step-by-step guidance to reduce cart abandonment and improve your overall checkout flow. If your customers are dropping off at the last step, these resources will help you identify and fix common friction points.

Table of contents

ConceptsArticlesToolsBooksFAQBlueprint bundleHow we help

Cart/Checkout

concepts

Bounce Rate

Bounce rate refers to the percentage of visitors who leave your site after viewing only one page.

Read concept

Affiliate Websites/Marketing

Affiliate marketing involves promoting other companies’ products and earning a commission for sales.

Read concept

Conversion Optimisation

Conversion optimisation is the process of improving your website to increase the number of visitors who become customers.

Read concept

Funnel

Understand the customer's journey from awareness to purchase to tailor your marketing strategy.

Read concept

Conversion Rate Optimisation (CRO)

Improve your website to boost the percentage of visitors taking desired actions.

Read concept

Leverage

Utilise available resources to maximise the impact and efficiency of your efforts.

Read concept

Cart/Checkout

articles

No items found.

Cart/Checkout

tools

Instant

Build converting Shopify pages & sections without code

Go to tool
Read review
Instant

VWO

Conversion optimisation tool for A/B testing and website improvement.

Go to tool
Read review
VWO

Klaviyo

Email marketing platform with automation tailored for e-commerce.

Go to tool
Read review
Klaviyo

Shopify

Set up and manage online stores effortlessly with Shopify, driving sales growth and expanding your entrepreneurial ventures.

Go to tool
Read review
Shopify

HotJar

Optimise user experience and website design with heatmaps and insights from HotJar, boosting engagement for marketers.

Go to tool
Read review
HotJar

Google Analytics

Refine your strategies and increase conversions with valuable website performance insights from Google Analytics.

Go to tool
Read review
Google Analytics

Databox

Make data-driven decisions and optimise campaigns in real-time with Databox, empowering marketers to track key metrics.

Go to tool
Read review
Databox

Cart/Checkout

books

Lean Analytics

Read more
Lean Analytics

Eugene M. Schwartz

Breakthrough Advertising

“Breakthrough Advertising” by Eugene M. Schwartz is a seminal work in the field of advertising and marketing.

Read more
Breakthrough Advertising

Cart/Checkout

FAQ

How can I reduce cart abandonment on my checkout page?
How does marketing automation impact the cart/checkout experience?
How can I increase average order value at checkout?
Why should I set up A/B testing for my checkout page?

Video course

Cart/checkout Blueprint course

Master the final step of the customer journey by optimising your cart and checkout processes. This course shows you how to streamline checkout, reduce cart abandonment, and improve overall user experience to ensure customers complete their purchase with ease.

See course

Done for you

Let us optimise your cart and checkout

We’ll take over and fully optimise your cart and checkout process to reduce abandonment and boost conversions. From simplifying forms to adding trust signals, we’ll ensure your customers have a seamless checkout experience that drives sales.

Get in touch

The Blueprint Bundle

5 step-by-step execution guides (plus two for free!) for each page—from homepage to checkout—helping you unlock sustainable growth with clear, actionable steps.

Access the full bundle to transform your funnel and grow faster, all in one go.

See course bundle

Included in bundle:

Improve ecommerce homepage

Improve category pages

Improve product pages

Improve cart/checkout

Get buyers coming back

Free bonus courses:

How to set up Klaviyo

Productivity for Marketers

Video course

Cart/checkout Blueprint course

Master the final step of the customer journey by optimising your cart and checkout processes. This course shows you how to streamline checkout, reduce cart abandonment, and improve overall user experience to ensure customers complete their purchase with ease.

You’ll understand how to reduce cart abandonment and streamline the checkout process.

You’ll know how to create a smooth, frictionless path to purchase.

You’ll be able to optimise checkout pages for maximum conversion efficiency.

Enrol for free
Buy course
See course
Video course illustration
Service done for you illustration

Done for you

Let us optimise your cart and checkout

We’ll take over and fully optimise your cart and checkout process to reduce abandonment and boost conversions. From simplifying forms to adding trust signals, we’ll ensure your customers have a seamless checkout experience that drives sales.

Streamline the checkout flow to reduce friction and drop-offs

Implement proven tactics to increase order completion and revenue

Add trust signals and optimise the layout for higher conversions

Get in touch
Download brochure

Choose your starting point

Improve my ecommerce funnel

Checklist illustration

Get no-fluff instructions to improve each funnel step, backed by 12+ years of experience.

Improve ecommerce homepage

Improve category pages

Improve product pages

Improve cart/checkout

Get buyers coming back

Improve your funnel

Take my growth strategy to the next level

Growth chart moving up illustration

Double your revenue without doubling the work, and save your team from burning out.

Align your team around growth

Find impactful ideas from data

Make better decisions based on data

Focus on fewer projects with better results

Scale without burning out your team

Improve your strategy

Find my bottleneck and starting point

Solving bottleneck illustration

Find your bottleneck and unlock the first step to growth.

Find bottleneck based on your own data

Examples of the most common blockers

Get clarity on where to focus first

Set the foundation for sustainable growth

Free 1.5 hours course

Find my bottleneck
Symbol 3 growth levels Solid Growth

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Articles

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Tools

HotJar
Databox
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Klaviyo
VWO
Gorgias
Loyaltylion
Instant
Airtable

Concepts

GoalTree Model
Conversion Optimisation
Funnel
Conversion Rate Optimisation (CRO)
Leverage
Affiliate Websites/Marketing
Bounce Rate
Landing Page
Lifetime Value (LTV)
Search Engine Advertising (SEA)

Books

Lean Analytics
80/20 Principle
Good Strategy Bad Strategy
Essentialism
Traction
The One Thing
Work The System
Breakthrough Advertising
Scaling Up
Rework

Courses

Homepage Blueprint course
Category page Blueprint course
Ecommerce Blueprint bundle
Product page Blueprint course
Cart/checkout Blueprint course
Extend the funnel Blueprint course
E-Commerce Growth Fundamentals
Strategic E-Commerce Growth
Productivity for Marketers
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