Unlock the full potential of your e-commerce funnel with the complete Blueprint Course Bundle. Get access to all the Blueprint courses, covering every step of your funnel, and receive two exclusive courses for free. This bundle provides you with the exact, actionable steps needed to optimise each part of your funnel and drive long-term, sustainable growth.
Enrol for freeEnrol nowJoin waiting listAccess every Blueprint course and optimise your entire e-commerce funnel
Get 2 exclusive courses included in the bundle
Save time and effort with clear, no-fluff strategies backed by 12+ years of experience
Modules
This is a self-paced, video-based course designed to fit into your schedule. Below are the modules in this course. Each module has multiple video lessons.
Bonus
Get instant access to a collection of templates, worksheets, and checklists designed to streamline your growth efforts.
Lots of examples from real ecommerce brands
B2B & B2C examples, both start-ups and scale-ups
Practical exercises that you can use today
Tools
Get access to a curated stack of essential tools to scale your business and learn how to best leverage them to support your growth.
Ecommerce Blueprint bundle
Homepage Blueprint course
You’ll know exactly how to improve first impressions and increase engagement.
You’ll be able to create a user-friendly design that encourages browsing and buying.
You’ll understand how to analyse homepage performance and optimise accordingly.
Category page Blueprint course
You’ll know how to improve product visibility and make navigation easy.
You’ll understand how to structure your category pages to guide customers to the right products.
You’ll be able to increase conversion rates by enhancing the browsing experience.
Product page Blueprint course
You’ll know how to create persuasive product pages that boost sales.
You’ll learn how to use imagery, product details, and reviews to build trust.
You’ll be able to make your product pages a seamless part of the customer journey to conversion.
Cart/checkout Blueprint course
You’ll understand how to reduce cart abandonment and streamline the checkout process.
You’ll know how to create a smooth, frictionless path to purchase.
You’ll be able to optimise checkout pages for maximum conversion efficiency.
Extend the funnel Blueprint course
You’ll know how to implement strategies that bring customers back for more.
You’ll understand how to create loyalty programs and retention campaigns that work.
You’ll be able to increase customer lifetime value through strategic engagement and follow-up.
Unlock the full potential of your e-commerce funnel with the complete Blueprint Course Bundle. Get access to all the Blueprint courses, covering every step of your funnel, and receive two exclusive courses for free. This bundle provides you with the exact, actionable steps needed to optimise each part of your funnel and drive long-term, sustainable growth.
Improve ecommerce homepage
Improve category pages
Improve product pages
Improve cart/checkout
Get buyers coming back
How to set up Klaviyo
Productivity for Marketers
Language: English
Subtitles: English, Dutch
Length:
modules with
video lessons
Lifetime updates & Access
Most marketing courses
Broad theory that sounds smart
Overwhelmingly broad theories, leaving you stuck without actionable steps to fix your issues.
From the expert’s perspective, not yours
The expert’s specialisation (e.g., marketing automation) doesn't address your issues and questions.
Overwhelming and not practical
Content is too theoretical, leaving you with knowledge but no path to solving your challenges.
Our courses
Real solutions to use today
Ready to implement instructions for change.
Designed to solve your problems
A wide range of example problems, where you know yours will be included.
Step-by-step guidance, no fluff
Boiled down to the essentials - so you can get back to work.
Ewoud Uphof
Hi, I'm Ewoud. Since 2012 I've helped to scale (growth teams from) start-ups to exchange-listed companies. Let me bring a decade of experience to your team.
Ewoud Uphof
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and developing the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
FAQ
Language: English
Subtitles: English, Dutch
Length:
modules with
video lessons
Lifetime updates & Access