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Improve my homepage

Your homepage is the front door to your brand, and a well-optimised homepage can make or break the first impression. With so many visitors landing here, it’s crucial to ensure your messaging is clear, your design is intuitive, and you guide customers toward the next step. This is your opportunity to convert more visitors into loyal customers by fixing your homepage structure and content.

Do you recognise these challenges?

High bounce-rate on homepage

High bounce-rate on homepage

Many visitors are leaving your site after landing on the homepage. Understand what’s causing this and learn how to reduce bounce rates by improving user engagement.

Homepage isn't converting

Homepage isn't converting

Your homepage traffic isn’t turning into sales. Identify the key elements holding back conversions and optimise your homepage for better results.

Unclear what to improve on homepage

Unclear what to improve on homepage

You’re unsure which parts of your homepage need attention. Get actionable insights into which elements to focus on first to increase performance.

The

Homepage

Blueprint

Page fundamentals

Learn what makes a great e-commerce homepage. Understand the key elements that drive conversions, from design to messaging, and set the foundation for a high-performing homepage.

Page fundamentals
1

Marketing automation

Set up pop-ups and a new subscriber flow to introduce your brand and drive revenue. Learn how to capture leads directly from your homepage and convert them into customers with automation strategies.

Marketing Automation
2

Customer insights

Understand why visitors are leaving your homepage and leverage detailed analytics to encourage them to return. Discover what’s preventing conversions and how to optimise for customer retention.

Customers insights
3

Traffic that converts

Learn the paid ad campaigns that effectively drive traffic to your homepage. Master re-marketing techniques to bring back potential customers and maximise your advertising spend.

Traffic that converts
4

Improve order value

Your homepage isn’t just for branding—it can boost your average order value. Implement tactics to use your homepage strategically and set the stage for higher transaction values.

Shopping cart
5

Set up A/B testing on the page

Set up your first A/B test on your homepage with a list of elements to test. Learn how to optimise your homepage by testing different layouts, headlines, CTAs, and more to increase conversion rates.

A/B testing illustration
6

The

Homepage

Blueprint

Use data to find the funnel bottleneck

Learn how to use your data from Google Analytics, to pinpoint the bottleneck within your funnel. We’ll guide you through evaluating each step in the purchase journey—from landing page to checkout—to identify where you’re losing customers. This could be your first point of focus for improvement.

Chart illustration
1

Case studies of growth blockers

Explore the most common growth blockers for e-commerce businesses. This step includes case studies and examples of businesses stuck at certain bottlenecks. We’ll show you how to identify if these blockers are affecting your growth.

2

How to double your revenue without doubling the work

Small improvements in key areas, like conversion rate or average order value, can compound over time to create significant growth. Just like saving money in a bank with interest, each improvement builds on the last to drive long-term gains.

Growth chart moving up illustration
3

Growth principles everyone working in growth should know

Whether you’re just starting out or looking to take your business to the next level, these principles apply universally and will help you unlock new growth opportunities.

Customers insights
4

The

Homepage

Blueprint

Understanding growth mechanics

Learn how different growth drivers work together. Understand how small improvements across AOV, conversion, and traffic compound over time for sustainable growth.

Page fundamentals
1

12-week action plan

Learn how to structure a clear, focused 12-week growth action plan. This ensures you can prioritize initiatives effectively and scale without overwhelming your team.

Workflow illustration
2

Advanced AOV strategies

Explore advanced techniques for increasing AOV, such as product bundling and upselling, so you can maximise value from existing customers without over-complicating your offerings.

Shopping cart
3

Advanced conversion strategies

Discover how to optimise each step of your funnel with actionable insights, so you can improve conversion rates while maintaining a seamless user experience.

A/B testing illustration
4

Advanced traffic strategies

Learn how to attract the right traffic with a focus on high-ROI campaigns. You’ll understand how to balance traffic acquisition with profitability to grow sustainably.

Ideas growth
5

Tracking growth with scorecards

Get hands-on training on how to set up a growth scorecard that tracks key metrics. This will help you make data-driven decisions and keep your team aligned.

Growth chart moving up illustration
6

Let's improve your

Homepage

Whether you prefer to take control or need expert assistance, we’ve got you covered. Choose from our video course to guide you through the exact steps, or let our team handle it all for you.

Video course

Homepage Blueprint course

Learn how to create a high-converting eCommerce homepage with clear, actionable steps. This course focuses on optimising key elements to drive engagement and conversions, while ensuring a seamless user experience. Transform your homepage into a powerful asset that engages visitors and sets the stage for better funnel performance.

€

500

excl VAT

You’ll know exactly how to improve first impressions and increase engagement.

You’ll be able to create a user-friendly design that encourages browsing and buying.

You’ll understand how to analyse homepage performance and optimise accordingly.

Video course access + future course updates

Enrol for free
Buy course
See course

Done for you

Let us optimise your homepage

Our team will transform your homepage, following our proven blueprint to ensure it maximises engagement and drives conversions. We’ll handle every step, from refining content to improving design and user experience.

€

15000

excl VAT

Tailor your homepage based on expert analysis

Optimise the design and content to drive more engagement

You’ll understand how to analyse homepage performance and optimise accordingly.

Done-for-you service with 2 revision rounds

Get in touch
Download brochure

Homepage

Blueprint

Resources

Find all the resources you need to fix and optimise your homepage. From understanding basic metrics like bounce rate to advanced strategies like personalisation, you’ll learn how to enhance user experience and drive conversions. Whether you’re dealing with slow load times or unclear messaging, these resources will guide you in creating a homepage that converts visitors into customers.

Table of contents

ConceptsArticlesToolsBooksFAQBlueprint bundleHow we help

Homepage

concepts

Affiliate Websites/Marketing

Affiliate marketing involves promoting other companies’ products and earning a commission for sales.

Read concept

Conversion Optimisation

Conversion optimisation is the process of improving your website to increase the number of visitors who become customers.

Read concept

Funnel

Understand the customer's journey from awareness to purchase to tailor your marketing strategy.

Read concept

Conversion Rate Optimisation (CRO)

Improve your website to boost the percentage of visitors taking desired actions.

Read concept

Leverage

Utilise available resources to maximise the impact and efficiency of your efforts.

Read concept

Homepage

articles

No items found.

Homepage

tools

Instant

Build converting Shopify pages & sections without code

Go to tool
Read review
Instant

VWO

Conversion optimisation tool for A/B testing and website improvement.

Go to tool
Read review
VWO

Klaviyo

Email marketing platform with automation tailored for e-commerce.

Go to tool
Read review
Klaviyo

Shopify

Set up and manage online stores effortlessly with Shopify, driving sales growth and expanding your entrepreneurial ventures.

Go to tool
Read review
Shopify

HotJar

Optimise user experience and website design with heatmaps and insights from HotJar, boosting engagement for marketers.

Go to tool
Read review
HotJar

Google Analytics

Refine your strategies and increase conversions with valuable website performance insights from Google Analytics.

Go to tool
Read review
Google Analytics

Databox

Make data-driven decisions and optimise campaigns in real-time with Databox, empowering marketers to track key metrics.

Go to tool
Read review
Databox

Homepage

books

Eugene M. Schwartz

Breakthrough Advertising

“Breakthrough Advertising” by Eugene M. Schwartz is a seminal work in the field of advertising and marketing.

Read more
Breakthrough Advertising

Homepage

FAQ

Why is the homepage critical to my eCommerce growth?
What will I learn from the Homepage Blueprint?
How can the Homepage Blueprint increase conversions?
Can I apply the Homepage Blueprint if I’ve already made changes to my homepage?

Video course

Homepage Blueprint course

Learn how to create a high-converting eCommerce homepage with clear, actionable steps. This course focuses on optimising key elements to drive engagement and conversions, while ensuring a seamless user experience. Transform your homepage into a powerful asset that engages visitors and sets the stage for better funnel performance.

See course

Done for you

Let us optimise your homepage

Our team will transform your homepage, following our proven blueprint to ensure it maximises engagement and drives conversions. We’ll handle every step, from refining content to improving design and user experience.

Get in touch

The Blueprint Bundle

5 step-by-step execution guides (plus two for free!) for each page—from homepage to checkout—helping you unlock sustainable growth with clear, actionable steps.

Access the full bundle to transform your funnel and grow faster, all in one go.

See course bundle

Included in bundle:

Improve ecommerce homepage

Improve category pages

Improve product pages

Improve cart/checkout

Get buyers coming back

Free bonus courses:

How to set up Klaviyo

Productivity for Marketers

Video course

Homepage Blueprint course

Learn how to create a high-converting eCommerce homepage with clear, actionable steps. This course focuses on optimising key elements to drive engagement and conversions, while ensuring a seamless user experience. Transform your homepage into a powerful asset that engages visitors and sets the stage for better funnel performance.

You’ll know exactly how to improve first impressions and increase engagement.

You’ll be able to create a user-friendly design that encourages browsing and buying.

You’ll understand how to analyse homepage performance and optimise accordingly.

Enrol for free
Buy course
See course
Video course illustration
Service done for you illustration

Done for you

Let us optimise your homepage

Our team will transform your homepage, following our proven blueprint to ensure it maximises engagement and drives conversions. We’ll handle every step, from refining content to improving design and user experience.

Tailor your homepage based on expert analysis

Optimise the design and content to drive more engagement

Create a seamless user experience that boosts conversions

Get in touch
Download brochure

Choose your starting point

Improve my ecommerce funnel

Checklist illustration

Get no-fluff instructions to improve each funnel step, backed by 12+ years of experience.

Improve ecommerce homepage

Improve category pages

Improve product pages

Improve cart/checkout

Get buyers coming back

Improve your funnel

Take my growth strategy to the next level

Growth chart moving up illustration

Double your revenue without doubling the work, and save your team from burning out.

Align your team around growth

Find impactful ideas from data

Make better decisions based on data

Focus on fewer projects with better results

Scale without burning out your team

Improve your strategy

Find my bottleneck and starting point

Solving bottleneck illustration

Find your bottleneck and unlock the first step to growth.

Find bottleneck based on your own data

Examples of the most common blockers

Get clarity on where to focus first

Set the foundation for sustainable growth

Free 1.5 hours course

Find my bottleneck
Symbol 3 growth levels Solid Growth

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Articles

No items found.

Tools

HotJar
Databox
Google Analytics
Shopify
Klaviyo
VWO
Gorgias
Loyaltylion
Instant
Airtable

Concepts

GoalTree Model
Conversion Optimisation
Funnel
Conversion Rate Optimisation (CRO)
Leverage
Affiliate Websites/Marketing
Bounce Rate
Landing Page
Lifetime Value (LTV)
Search Engine Advertising (SEA)

Books

Lean Analytics
80/20 Principle
Good Strategy Bad Strategy
Essentialism
Traction
The One Thing
Work The System
Breakthrough Advertising
Scaling Up
Rework

Courses

Homepage Blueprint course
Category page Blueprint course
Ecommerce Blueprint bundle
Product page Blueprint course
Cart/checkout Blueprint course
Extend the funnel Blueprint course
E-Commerce Growth Fundamentals
Strategic E-Commerce Growth
Productivity for Marketers
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