This course provides a step-by-step guide to optimise your category pages for better navigation, product discovery, and sales. By focusing on user behaviour and design principles, you’ll learn how to turn category pages into key drivers of product visibility and customer engagement.
Enrol for freeEnrol nowJoin waiting listYou’ll know how to improve product visibility and make navigation easy.
You’ll understand how to structure your category pages to guide customers to the right products.
You’ll be able to increase conversion rates by enhancing the browsing experience.
Modules
This is a self-paced, video-based course designed to fit into your schedule. Below are the modules in this course. Each module has multiple video lessons.
Bonus
Get instant access to a collection of templates, worksheets, and checklists designed to streamline your growth efforts.
Lots of examples from real ecommerce brands
B2B & B2C examples, both start-ups and scale-ups
Practical exercises that you can use today
Tools
Get access to a curated stack of essential tools to scale your business and learn how to best leverage them to support your growth.
Category page Blueprint course
This course provides a step-by-step guide to optimise your category pages for better navigation, product discovery, and sales. By focusing on user behaviour and design principles, you’ll learn how to turn category pages into key drivers of product visibility and customer engagement.
Improve ecommerce homepage
Improve category pages
Improve product pages
Improve cart/checkout
Get buyers coming back
How to set up Klaviyo
Productivity for Marketers
Language: English
Subtitles: English, Dutch
Length:
modules with
video lessons
Lifetime updates & Access
Most marketing courses
Broad theory that sounds smart
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Overwhelming and not practical
Content is too theoretical, leaving you with knowledge but no path to solving your challenges.
Our courses
Real solutions to use today
Ready to implement instructions for change.
Designed to solve your problems
A wide range of example problems, where you know yours will be included.
Step-by-step guidance, no fluff
Boiled down to the essentials - so you can get back to work.
Ewoud Uphof
Hi, I'm Ewoud. Since 2012 I've helped to scale (growth teams from) start-ups to exchange-listed companies. Let me bring a decade of experience to your team.
Ewoud Uphof
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and developing the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
FAQ
Language: English
Subtitles: English, Dutch
Length:
modules with
video lessons
Lifetime updates & Access