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Improve my category pages

Category pages are key to guiding customers toward the products they need. When organised properly, they improve product discovery and increase the likelihood of customers finding and purchasing products. This is your opportunity to increase sales by optimising your category pages for better user experience and navigation.

Do you recognise these challenges?

Low engagement on category pages

Low engagement on category pages

Visitors reach your category pages but aren’t interacting with products. Learn how to enhance product visibility and keep users browsing longer.

Low category page conversion rate

Low category page conversion rate

Your category pages are not driving conversions. Discover why users aren’t adding products to their cart and how to optimise the page for better results.

Unsure which products to feature

Unsure which products to feature

Your category page doesn’t highlight the right products. Learn how to prioritise best-sellers or high-margin items to guide customers’ attention.

The

Category pages

Blueprint

Page fundamentals

Learn what makes a high-converting e-commerce category page. Understand how to structure your category layout, product filters, and navigation to guide users effectively and improve browsing experience.

Page fundamentals
1

Marketing automation

Implement strategies like personalised product recommendations and dynamic content to engage visitors on your category pages. Learn how to leverage email capture and retargeting directly from category pages to drive engagement.

Marketing Automation
2

Customer insights

Understand why visitors may be dropping off from your category pages and use detailed analytics to uncover their behaviour. Discover how to adjust the layout and content to increase product clicks and improve engagement rates.

Customers insights
3

Traffic that converts

Learn how to drive relevant traffic directly to your category pages using paid ad campaigns, SEO strategies, and re-marketing techniques. Focus on bringing high-intent customers to specific product categories for more targeted conversions.

Traffic that converts
4

Improve order value

Optimise your category pages to encourage upselling and cross-selling. Use tactics like product bundling and featured promotions on category pages to increase the average order value.

Shopping cart
5

Set up A/B testing on the page

Set up your first A/B test on category pages to experiment with different layouts, product displays, filters, and CTAs. Learn how to analyse the results to continuously improve your category page conversion rates.

A/B testing illustration
6

The

Category pages

Blueprint

Use data to find the funnel bottleneck

Learn how to use your data from Google Analytics, to pinpoint the bottleneck within your funnel. We’ll guide you through evaluating each step in the purchase journey—from landing page to checkout—to identify where you’re losing customers. This could be your first point of focus for improvement.

Chart illustration
1

Case studies of growth blockers

Explore the most common growth blockers for e-commerce businesses. This step includes case studies and examples of businesses stuck at certain bottlenecks. We’ll show you how to identify if these blockers are affecting your growth.

2

How to double your revenue without doubling the work

Small improvements in key areas, like conversion rate or average order value, can compound over time to create significant growth. Just like saving money in a bank with interest, each improvement builds on the last to drive long-term gains.

Growth chart moving up illustration
3

Growth principles everyone working in growth should know

Whether you’re just starting out or looking to take your business to the next level, these principles apply universally and will help you unlock new growth opportunities.

Customers insights
4

The

Category pages

Blueprint

Understanding growth mechanics

Learn how different growth drivers work together. Understand how small improvements across AOV, conversion, and traffic compound over time for sustainable growth.

Page fundamentals
1

12-week action plan

Learn how to structure a clear, focused 12-week growth action plan. This ensures you can prioritize initiatives effectively and scale without overwhelming your team.

Workflow illustration
2

Advanced AOV strategies

Explore advanced techniques for increasing AOV, such as product bundling and upselling, so you can maximise value from existing customers without over-complicating your offerings.

Shopping cart
3

Advanced conversion strategies

Discover how to optimise each step of your funnel with actionable insights, so you can improve conversion rates while maintaining a seamless user experience.

A/B testing illustration
4

Advanced traffic strategies

Learn how to attract the right traffic with a focus on high-ROI campaigns. You’ll understand how to balance traffic acquisition with profitability to grow sustainably.

Ideas growth
5

Tracking growth with scorecards

Get hands-on training on how to set up a growth scorecard that tracks key metrics. This will help you make data-driven decisions and keep your team aligned.

Growth chart moving up illustration
6

Let's improve your

Category pages

Whether you prefer to take control or need expert assistance, we’ve got you covered. Choose from our video course to guide you through the exact steps, or let our team handle it all for you.

Video course

Category page Blueprint course

This course provides a step-by-step guide to optimise your category pages for better navigation, product discovery, and sales. By focusing on user behaviour and design principles, you’ll learn how to turn category pages into key drivers of product visibility and customer engagement.

€

500

excl VAT

You’ll know how to improve product visibility and make navigation easy.

You’ll understand how to structure your category pages to guide customers to the right products.

You’ll be able to increase conversion rates by enhancing the browsing experience.

Video course access + future course updates

Enrol for free
Buy course
See course

Done for you

Let us optimise your category pages

We’ll enhance your category pages, focusing on improving product visibility and the overall shopping experience. Our team will handle everything to ensure your category pages convert better.

€

15000

excl VAT

Create optimised category pages to boost product visibility

Improve navigation and filtering options for better UX

You’ll be able to increase conversion rates by enhancing the browsing experience.

Done-for-you service with 2 revision rounds

Get in touch
Download brochure

Category pages

Blueprint

Resources

Explore the essential resources to improve your category pages. Learn how to structure your product categories for better navigation and higher engagement. From fixing cluttered layouts to boosting search functionality, you’ll find everything you need to create category pages that encourage deeper browsing and increase product discovery.

Table of contents

ConceptsArticlesToolsBooksFAQBlueprint bundleHow we help

Category pages

concepts

Bounce Rate

Bounce rate refers to the percentage of visitors who leave your site after viewing only one page.

Read concept

Affiliate Websites/Marketing

Affiliate marketing involves promoting other companies’ products and earning a commission for sales.

Read concept

Conversion Optimisation

Conversion optimisation is the process of improving your website to increase the number of visitors who become customers.

Read concept

Funnel

Understand the customer's journey from awareness to purchase to tailor your marketing strategy.

Read concept

Conversion Rate Optimisation (CRO)

Improve your website to boost the percentage of visitors taking desired actions.

Read concept

Leverage

Utilise available resources to maximise the impact and efficiency of your efforts.

Read concept

Category pages

articles

No items found.

Category pages

tools

Instant

Build converting Shopify pages & sections without code

Go to tool
Read review
Instant

VWO

Conversion optimisation tool for A/B testing and website improvement.

Go to tool
Read review
VWO

Klaviyo

Email marketing platform with automation tailored for e-commerce.

Go to tool
Read review
Klaviyo

Shopify

Set up and manage online stores effortlessly with Shopify, driving sales growth and expanding your entrepreneurial ventures.

Go to tool
Read review
Shopify

HotJar

Optimise user experience and website design with heatmaps and insights from HotJar, boosting engagement for marketers.

Go to tool
Read review
HotJar

Google Analytics

Refine your strategies and increase conversions with valuable website performance insights from Google Analytics.

Go to tool
Read review
Google Analytics

Databox

Make data-driven decisions and optimise campaigns in real-time with Databox, empowering marketers to track key metrics.

Go to tool
Read review
Databox

Category pages

books

Lean Analytics

Read more
Lean Analytics

Eugene M. Schwartz

Breakthrough Advertising

“Breakthrough Advertising” by Eugene M. Schwartz is a seminal work in the field of advertising and marketing.

Read more
Breakthrough Advertising

Category pages

FAQ

Why is my category page important for conversions?
What will I learn from this blueprint?
How can I improve product discovery on my category page?
How does marketing automation fit into my category page strategy?

Video course

Category page Blueprint course

This course provides a step-by-step guide to optimise your category pages for better navigation, product discovery, and sales. By focusing on user behaviour and design principles, you’ll learn how to turn category pages into key drivers of product visibility and customer engagement.

See course

Done for you

Let us optimise your category pages

We’ll enhance your category pages, focusing on improving product visibility and the overall shopping experience. Our team will handle everything to ensure your category pages convert better.

Get in touch

The Blueprint Bundle

5 step-by-step execution guides (plus two for free!) for each page—from homepage to checkout—helping you unlock sustainable growth with clear, actionable steps.

Access the full bundle to transform your funnel and grow faster, all in one go.

See course bundle

Included in bundle:

Improve ecommerce homepage

Improve category pages

Improve product pages

Improve cart/checkout

Get buyers coming back

Free bonus courses:

How to set up Klaviyo

Productivity for Marketers

Video course

Category page Blueprint course

This course provides a step-by-step guide to optimise your category pages for better navigation, product discovery, and sales. By focusing on user behaviour and design principles, you’ll learn how to turn category pages into key drivers of product visibility and customer engagement.

You’ll know how to improve product visibility and make navigation easy.

You’ll understand how to structure your category pages to guide customers to the right products.

You’ll be able to increase conversion rates by enhancing the browsing experience.

Enrol for free
Buy course
See course
Video course illustration
Service done for you illustration

Done for you

Let us optimise your category pages

We’ll enhance your category pages, focusing on improving product visibility and the overall shopping experience. Our team will handle everything to ensure your category pages convert better.

Create optimised category pages to boost product visibility

Improve navigation and filtering options for better UX

Increase conversions by highlighting the right products

Get in touch
Download brochure

Choose your starting point

Improve my ecommerce funnel

Checklist illustration

Get no-fluff instructions to improve each funnel step, backed by 12+ years of experience.

Improve ecommerce homepage

Improve category pages

Improve product pages

Improve cart/checkout

Get buyers coming back

Improve your funnel

Take my growth strategy to the next level

Growth chart moving up illustration

Double your revenue without doubling the work, and save your team from burning out.

Align your team around growth

Find impactful ideas from data

Make better decisions based on data

Focus on fewer projects with better results

Scale without burning out your team

Improve your strategy

Find my bottleneck and starting point

Solving bottleneck illustration

Find your bottleneck and unlock the first step to growth.

Find bottleneck based on your own data

Examples of the most common blockers

Get clarity on where to focus first

Set the foundation for sustainable growth

Free 1.5 hours course

Find my bottleneck
Symbol 3 growth levels Solid Growth

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Blueprints

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Articles

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Tools

HotJar
Databox
Google Analytics
Shopify
Klaviyo
VWO
Gorgias
Loyaltylion
Instant
Airtable

Concepts

GoalTree Model
Conversion Optimisation
Funnel
Conversion Rate Optimisation (CRO)
Leverage
Affiliate Websites/Marketing
Bounce Rate
Landing Page
Lifetime Value (LTV)
Search Engine Advertising (SEA)

Books

Lean Analytics
80/20 Principle
Good Strategy Bad Strategy
Essentialism
Traction
The One Thing
Work The System
Breakthrough Advertising
Scaling Up
Rework

Courses

Homepage Blueprint course
Category page Blueprint course
Ecommerce Blueprint bundle
Product page Blueprint course
Cart/checkout Blueprint course
Extend the funnel Blueprint course
E-Commerce Growth Fundamentals
Strategic E-Commerce Growth
Productivity for Marketers
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