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Ecommerce Strategy
Blueprint
Challenges
Blueprint
Bottleneck blueprint
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Take my growth strategy to the next level

Double your revenue without doubling the work, and save your team from burning out.

Do you recognise these challenges?

The

Ecommerce Strategy

Blueprint

Page fundamentals

Page fundamentals
1

Marketing automation

Marketing Automation
2

Customer insights

Customers insights
3

Traffic that converts

Traffic that converts
4

Improve order value

Shopping cart
5

Set up A/B testing on the page

A/B testing illustration
6

The

Ecommerce Strategy

Blueprint

Use data to find the funnel bottleneck

Learn how to use your data from Google Analytics, to pinpoint the bottleneck within your funnel. We’ll guide you through evaluating each step in the purchase journey—from landing page to checkout—to identify where you’re losing customers. This could be your first point of focus for improvement.

Chart illustration
1

Case studies of growth blockers

Explore the most common growth blockers for e-commerce businesses. This step includes case studies and examples of businesses stuck at certain bottlenecks. We’ll show you how to identify if these blockers are affecting your growth.

2

How to double your revenue without doubling the work

Small improvements in key areas, like conversion rate or average order value, can compound over time to create significant growth. Just like saving money in a bank with interest, each improvement builds on the last to drive long-term gains.

Growth chart moving up illustration
3

Growth principles everyone working in growth should know

Whether you’re just starting out or looking to take your business to the next level, these principles apply universally and will help you unlock new growth opportunities.

Customers insights
4

The

Ecommerce Strategy

Blueprint

Understanding growth mechanics

Learn how different growth drivers work together. Understand how small improvements across AOV, conversion, and traffic compound over time for sustainable growth.

Page fundamentals
1

12-week action plan

Learn how to structure a clear, focused 12-week growth action plan. This ensures you can prioritize initiatives effectively and scale without overwhelming your team.

Workflow illustration
2

Advanced AOV strategies

Explore advanced techniques for increasing AOV, such as product bundling and upselling, so you can maximise value from existing customers without over-complicating your offerings.

Shopping cart
3

Advanced conversion strategies

Discover how to optimise each step of your funnel with actionable insights, so you can improve conversion rates while maintaining a seamless user experience.

A/B testing illustration
4

Advanced traffic strategies

Learn how to attract the right traffic with a focus on high-ROI campaigns. You’ll understand how to balance traffic acquisition with profitability to grow sustainably.

Ideas growth
5

Tracking growth with scorecards

Get hands-on training on how to set up a growth scorecard that tracks key metrics. This will help you make data-driven decisions and keep your team aligned.

Growth chart moving up illustration
6

Let's improve your

Ecommerce Strategy

Whether you prefer to take control or need expert assistance, we’ve got you covered. Choose from our video course to guide you through the exact steps, or let our team handle it all for you.

Video course

Strategic E-Commerce Growth

A 12-week action plan with strategies to achieve significant growth by optimising AOV, conversion rates, and traffic.

1500

excl VAT

Set up and execute a plan for exponential growth.

Increase AOV, improve conversion rates, and scale traffic effectively.

Create and implement a customised 12-week growth plan.

Video course access + future course updates

Done for you

Let us drive your growth strategy

We’ll build and implement a comprehensive growth strategy for your business. From tracking key metrics to managing AOV, conversion, and traffic, we’ll provide the expertise you need for long-term success.

15000

excl VAT

Develop and manage a customised growth plan

Track and optimise key metrics to drive sustained growth

Create and implement a customised 12-week growth plan.

Done-for-you service with 2 revision rounds

Ecommerce Strategy

Blueprint

Resources

Discover resources designed to enhance your e-commerce growth strategy. These tools and insights will help you structure your approach to growth by focusing on key areas like increasing AOV, conversion rate optimisation, and driving targeted traffic.

Ecommerce Strategy

concepts

GoalTree Model

The GoalTree model is a strategy framework for structuring business goals and growth objectives.

Conversion Optimisation

Conversion optimisation is the process of improving your website to increase the number of visitors who become customers.

Funnel

Understand the customer's journey from awareness to purchase to tailor your marketing strategy.

Leverage

Utilise available resources to maximise the impact and efficiency of your efforts.

Ecommerce Strategy

articles

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Ecommerce Strategy

tools

VWO

Conversion optimisation tool for A/B testing and website improvement.

VWO

Klaviyo

Email marketing platform with automation tailored for e-commerce.

Klaviyo

Shopify

Set up and manage online stores effortlessly with Shopify, driving sales growth and expanding your entrepreneurial ventures.

Shopify

Google Analytics

Refine your strategies and increase conversions with valuable website performance insights from Google Analytics.

Google Analytics

Databox

Make data-driven decisions and optimise campaigns in real-time with Databox, empowering marketers to track key metrics.

Databox

Ecommerce Strategy

books

80/20 Principle

Uncover the secret of achieving more with less effort, time, and resources. This book reveals how focusing on the most effective 20% of your efforts can produce 80% of your results, leading to greater efficiency and success in both your personal and professional life.

80/20 Principle

The One Thing

Learn the power of focusing on a single task that can make everything else easier or unnecessary. This book offers strategies for identifying and prioritising your most impactful work, leading to greater success and productivity in all areas of your life.

The One Thing

Good Strategy Bad Strategy

Good Strategy Bad Strategy

Lean Analytics

Lean Analytics

Work The System

Work The System

Traction

Traction

Ecommerce Strategy

FAQ

How can a growth strategy help my e-commerce business scale?
Why is it important to track key metrics with a scorecard?
What role does data play in an effective e-commerce strategy?
How can a 12-week action plan improve growth?

Video course

Strategic E-Commerce Growth

A 12-week action plan with strategies to achieve significant growth by optimising AOV, conversion rates, and traffic.

See course

Done for you

Let us drive your growth strategy

We’ll build and implement a comprehensive growth strategy for your business. From tracking key metrics to managing AOV, conversion, and traffic, we’ll provide the expertise you need for long-term success.

Get in touch

The Blueprint Bundle

5 step-by-step execution guides (plus two for free!) for each page—from homepage to checkout—helping you unlock sustainable growth with clear, actionable steps.

Access the full bundle to transform your funnel and grow faster, all in one go.

Included in bundle:

Improve ecommerce homepage

Improve category pages

Improve product pages

Improve cart/checkout

Get buyers coming back

Free bonus courses:

How to set up Klaviyo

Productivity for Marketers

Video course

Strategic E-Commerce Growth

A 12-week action plan with strategies to achieve significant growth by optimising AOV, conversion rates, and traffic.

Set up and execute a plan for exponential growth.

Increase AOV, improve conversion rates, and scale traffic effectively.

Create and implement a customised 12-week growth plan.

Video course illustration
Service done for you illustration

Done for you

Let us drive your growth strategy

We’ll build and implement a comprehensive growth strategy for your business. From tracking key metrics to managing AOV, conversion, and traffic, we’ll provide the expertise you need for long-term success.

Develop and manage a customised growth plan

Track and optimise key metrics to drive sustained growth

Implement strategic initiatives without overloading your team

Choose your starting point

Improve my ecommerce funnel

Checklist illustration

Get no-fluff instructions to improve each funnel step, backed by 12+ years of experience.

Improve ecommerce homepage

Improve category pages

Improve product pages

Improve cart/checkout

Get buyers coming back

Take my growth strategy to the next level

Growth chart moving up illustration

Double your revenue without doubling the work, and save your team from burning out.

Align your team around growth

Find impactful ideas from data

Make better decisions based on data

Focus on fewer projects with better results

Scale without burning out your team

Find my bottleneck and starting point

Solving bottleneck illustration

Find your bottleneck and unlock the first step to growth.

Find bottleneck based on your own data

Examples of the most common blockers

Get clarity on where to focus first

Set the foundation for sustainable growth

Free 1.5 hours course

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