Symbol 3 growth levels Solid Growth
Extend the funnel
Blueprint
Challenges
Blueprint
Bottleneck blueprint
How we help
Resources
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Get buyers coming back

Growing a successful e-commerce store isn’t just about getting first-time customers—it’s about turning those buyers into repeat customers. Extending your funnel to focus on retention strategies helps you build loyalty, increase customer lifetime value, and drive more consistent revenue. This is your opportunity to create a system that turns first-time buyers into lifelong fans.

Do you recognise these challenges?

No repeat purchases

No repeat purchases

Customers make a single purchase but don’t return, which limits long-term revenue growth and customer lifetime value.

Poor ecommerce retention

Poor ecommerce retention

Neglecting existing customers means missing out on profitable repeat purchases and lifetime value. Focus on retention strategies to maximise profitability.

Underusing marketing automation

Underusing marketing automation

Underusing automated flow for ecommerce is a missed opportunity as it drive 20% revenue or more.

The

Extend the funnel

Blueprint

Page fundamentals

Learn how you can design a great post-purchase experience so people come back and make repeat purchases. Focus on crafting thank you pages, order confirmations, and follow-up interactions that encourage ongoing customer loyalty.

Page fundamentals
1

Marketing automation

Set up post-purchase email flows, loyalty programmes, and targeted offers to re-engage customers. Learn how to automate re-marketing campaigns for product reviews, cross-sells, and subscription reminders to encourage repeat purchases.

Marketing Automation
2

Customer insights

Understand why customers return (or don’t) and leverage detailed customer behaviour data to refine your re-engagement strategy. Learn how to use feedback and post-purchase analytics to boost customer loyalty and retention.

Customers insights
3

Traffic that converts

Use email campaigns, social media, and paid ads to bring past buyers back to your store. Learn how to create targeted re-marketing strategies and loyalty incentives that convert one-time buyers into regular customers.

Traffic that converts
4

Improve order value

Increase lifetime value by introducing cross-sell, upsell, and bundling opportunities in your post-purchase communications. Discover tactics to present tailored offers that increase the AOV of your repeat customers over time.

Shopping cart
5

Set up A/B testing on the page

Test different post-purchase strategies to find what keeps customers engaged. Experiment with follow-up emails, loyalty offers, or re-targeting ads, and learn how to analyse results to enhance customer retention and extend the buying cycle.

A/B testing illustration
6

The

Extend the funnel

Blueprint

Use data to find the funnel bottleneck

Learn how to use your data from Google Analytics, to pinpoint the bottleneck within your funnel. We’ll guide you through evaluating each step in the purchase journey—from landing page to checkout—to identify where you’re losing customers. This could be your first point of focus for improvement.

Chart illustration
1

Case studies of growth blockers

Explore the most common growth blockers for e-commerce businesses. This step includes case studies and examples of businesses stuck at certain bottlenecks. We’ll show you how to identify if these blockers are affecting your growth.

2

How to double your revenue without doubling the work

Small improvements in key areas, like conversion rate or average order value, can compound over time to create significant growth. Just like saving money in a bank with interest, each improvement builds on the last to drive long-term gains.

Growth chart moving up illustration
3

Growth principles everyone working in growth should know

Whether you’re just starting out or looking to take your business to the next level, these principles apply universally and will help you unlock new growth opportunities.

Customers insights
4

The

Extend the funnel

Blueprint

Understanding growth mechanics

Learn how different growth drivers work together. Understand how small improvements across AOV, conversion, and traffic compound over time for sustainable growth.

Page fundamentals
1

12-week action plan

Learn how to structure a clear, focused 12-week growth action plan. This ensures you can prioritize initiatives effectively and scale without overwhelming your team.

Workflow illustration
2

Advanced AOV strategies

Explore advanced techniques for increasing AOV, such as product bundling and upselling, so you can maximise value from existing customers without over-complicating your offerings.

Shopping cart
3

Advanced conversion strategies

Discover how to optimise each step of your funnel with actionable insights, so you can improve conversion rates while maintaining a seamless user experience.

A/B testing illustration
4

Advanced traffic strategies

Learn how to attract the right traffic with a focus on high-ROI campaigns. You’ll understand how to balance traffic acquisition with profitability to grow sustainably.

Ideas growth
5

Tracking growth with scorecards

Get hands-on training on how to set up a growth scorecard that tracks key metrics. This will help you make data-driven decisions and keep your team aligned.

Growth chart moving up illustration
6

Let's improve your

Extend the funnel

Whether you prefer to take control or need expert assistance, we’ve got you covered. Choose from our video course to guide you through the exact steps, or let our team handle it all for you.

Video course

Extend the funnel Blueprint course

Building customer loyalty is key to long-term eCommerce success. This course teaches you how to extend your funnel and create strategies that encourage repeat purchases, turning one-time buyers into loyal customers. You’ll learn practical methods to increase lifetime value and build sustainable growth.

€

500

excl VAT

You’ll know how to implement strategies that bring customers back for more.

You’ll understand how to create loyalty programs and retention campaigns that work.

You’ll be able to increase customer lifetime value through strategic engagement and follow-up.

Video course access + future course updates

Enrol for free
Buy course
See course

Done for you

Let us extend your funnel

Our team will create and implement an extended funnel strategy that drives repeat purchases. We’ll manage everything from post-purchase communication to setting up segmented flows to bring customers back.

€

15000

excl VAT

Build post-purchase strategies for repeat business

Implement segmented email flows tailored to customer behaviour

You’ll be able to increase customer lifetime value through strategic engagement and follow-up.

Done-for-you service with 2 revision rounds

Get in touch
Download brochure

Extend the funnel

Blueprint

Resources

Find all the insights you need to boost repeat purchases and customer loyalty. From setting up email flows to creating a post-purchase journey that brings customers back, these resources offer strategies to enhance customer lifetime value. Learn how to fix poor retention and get customers to return and buy again.

Table of contents

ConceptsArticlesToolsBooksFAQBlueprint bundleHow we help

Extend the funnel

concepts

Bounce Rate

Bounce rate refers to the percentage of visitors who leave your site after viewing only one page.

Read concept

Affiliate Websites/Marketing

Affiliate marketing involves promoting other companies’ products and earning a commission for sales.

Read concept

Conversion Optimisation

Conversion optimisation is the process of improving your website to increase the number of visitors who become customers.

Read concept

Funnel

Understand the customer's journey from awareness to purchase to tailor your marketing strategy.

Read concept

Conversion Rate Optimisation (CRO)

Improve your website to boost the percentage of visitors taking desired actions.

Read concept

Leverage

Utilise available resources to maximise the impact and efficiency of your efforts.

Read concept

Extend the funnel

articles

No items found.

Extend the funnel

tools

Loyaltylion

E-commerce loyalty program to enhance customer retention.

Go to tool
Read review
Loyaltylion

Gorgias

Gorgias is an all-in-one helpdesk platform designed specifically for e-commerce brands.

Go to tool
Read review
Gorgias

VWO

Conversion optimisation tool for A/B testing and website improvement.

Go to tool
Read review
VWO

Klaviyo

Email marketing platform with automation tailored for e-commerce.

Go to tool
Read review
Klaviyo

Shopify

Set up and manage online stores effortlessly with Shopify, driving sales growth and expanding your entrepreneurial ventures.

Go to tool
Read review
Shopify

HotJar

Optimise user experience and website design with heatmaps and insights from HotJar, boosting engagement for marketers.

Go to tool
Read review
HotJar

Google Analytics

Refine your strategies and increase conversions with valuable website performance insights from Google Analytics.

Go to tool
Read review
Google Analytics

Databox

Make data-driven decisions and optimise campaigns in real-time with Databox, empowering marketers to track key metrics.

Go to tool
Read review
Databox

Extend the funnel

books

Eugene M. Schwartz

Breakthrough Advertising

“Breakthrough Advertising” by Eugene M. Schwartz is a seminal work in the field of advertising and marketing.

Read more
Breakthrough Advertising

Extend the funnel

FAQ

How can I encourage customers to make a repeat purchase?
How do segmented email flows help with customer retention?
Why is it important to extend the funnel beyond the first purchase?
How will this help with total conversion rate?

Video course

Extend the funnel Blueprint course

Building customer loyalty is key to long-term eCommerce success. This course teaches you how to extend your funnel and create strategies that encourage repeat purchases, turning one-time buyers into loyal customers. You’ll learn practical methods to increase lifetime value and build sustainable growth.

See course

Done for you

Let us extend your funnel

Our team will create and implement an extended funnel strategy that drives repeat purchases. We’ll manage everything from post-purchase communication to setting up segmented flows to bring customers back.

Get in touch

The Blueprint Bundle

5 step-by-step execution guides (plus two for free!) for each page—from homepage to checkout—helping you unlock sustainable growth with clear, actionable steps.

Access the full bundle to transform your funnel and grow faster, all in one go.

See course bundle

Included in bundle:

Improve ecommerce homepage

Improve category pages

Improve product pages

Improve cart/checkout

Get buyers coming back

Free bonus courses:

How to set up Klaviyo

Productivity for Marketers

Video course

Extend the funnel Blueprint course

Building customer loyalty is key to long-term eCommerce success. This course teaches you how to extend your funnel and create strategies that encourage repeat purchases, turning one-time buyers into loyal customers. You’ll learn practical methods to increase lifetime value and build sustainable growth.

You’ll know how to implement strategies that bring customers back for more.

You’ll understand how to create loyalty programs and retention campaigns that work.

You’ll be able to increase customer lifetime value through strategic engagement and follow-up.

Enrol for free
Buy course
See course
Video course illustration
Service done for you illustration

Done for you

Let us extend your funnel

Our team will create and implement an extended funnel strategy that drives repeat purchases. We’ll manage everything from post-purchase communication to setting up segmented flows to bring customers back.

Build post-purchase strategies for repeat business

Implement segmented email flows tailored to customer behaviour

Improve customer retention and lifetime value

Get in touch
Download brochure

Choose your starting point

Improve my ecommerce funnel

Checklist illustration

Get no-fluff instructions to improve each funnel step, backed by 12+ years of experience.

Improve ecommerce homepage

Improve category pages

Improve product pages

Improve cart/checkout

Get buyers coming back

Improve your funnel

Take my growth strategy to the next level

Growth chart moving up illustration

Double your revenue without doubling the work, and save your team from burning out.

Align your team around growth

Find impactful ideas from data

Make better decisions based on data

Focus on fewer projects with better results

Scale without burning out your team

Improve your strategy

Find my bottleneck and starting point

Solving bottleneck illustration

Find your bottleneck and unlock the first step to growth.

Find bottleneck based on your own data

Examples of the most common blockers

Get clarity on where to focus first

Set the foundation for sustainable growth

Free 1.5 hours course

Find my bottleneck
Symbol 3 growth levels Solid Growth

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Contact
Toolstack
Books
Concepts
Articles

Blueprints

Bottleneck
Homepage
Category pages
Product pages
Cart/Checkout
Extend the funnel
Ecommerce Strategy

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Articles

No items found.

Tools

HotJar
Databox
Google Analytics
Shopify
Klaviyo
VWO
Gorgias
Loyaltylion
Instant
Airtable

Concepts

GoalTree Model
Conversion Optimisation
Funnel
Conversion Rate Optimisation (CRO)
Leverage
Affiliate Websites/Marketing
Bounce Rate
Landing Page
Lifetime Value (LTV)
Search Engine Advertising (SEA)

Books

Lean Analytics
80/20 Principle
Good Strategy Bad Strategy
Essentialism
Traction
The One Thing
Work The System
Breakthrough Advertising
Scaling Up
Rework

Courses

Homepage Blueprint course
Category page Blueprint course
Ecommerce Blueprint bundle
Product page Blueprint course
Cart/checkout Blueprint course
Extend the funnel Blueprint course
E-Commerce Growth Fundamentals
Strategic E-Commerce Growth
Productivity for Marketers
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