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Improve my product pages

Your product pages are where the buying decision happens. A strong product page makes customers feel confident in their purchase by providing all the information they need and building trust in your brand. This is your opportunity to significantly increase your conversion rates by improving your product pages.

Do you recognise these challenges?

Unclear product details

Unclear product details

Your product pages lack important information like features, benefits, or clear pricing, making it hard for customers to make informed decisions.

No visual appeal on product pages

No visual appeal on product pages

low-quality images or inconsistent formatting can hurt the overall appeal of your product pages, making it harder for customers to engage or convert

Customers are doubting about products

Customers are doubting about products

Lack of trust signals hurt conversion: missing reviews, social proof, or guarantees can create doubts for customers, preventing them from buying

The

Product pages

Blueprint

Page fundamentals

Learn what makes a product page stand out and convert. Understand how to structure product descriptions, imagery, and key information to build trust and make it easy for customers to make purchasing decisions.

Page fundamentals
1

Marketing automation

Set up personalised product recommendations via email, and scarcity tactics directly on the product page. Learn how to use automation to drive conversions and keep customers engaged with your brand.

Marketing Automation
2

Customer insights

Analyse why customers may be leaving your product page without purchasing. Leverage detailed analytics to understand buyer behaviour and adjust your product page design, content, and features to reduce drop-off rates.

Customers insights
3

Traffic that converts

Learn how to drive high-intent traffic directly to your product pages through targeted paid ad campaigns, SEO optimisation, and re-marketing strategies. Focus on creating landing experiences that convert first-time visitors.

Traffic that converts
4

Improve order value

Use your product pages to encourage upselling and cross-selling. Learn tactics like offering complementary products, bundling, or limited-time promotions to increase the average order value per customer.

Shopping cart
5

Set up A/B testing on the page

Set up A/B testing on your product pages to experiment with elements like product images, CTA buttons, pricing formats, and product descriptions. Learn how to analyse test results and make data-driven decisions to improve conversion rates.

A/B testing illustration
6

The

Product pages

Blueprint

Use data to find the funnel bottleneck

Learn how to use your data from Google Analytics, to pinpoint the bottleneck within your funnel. We’ll guide you through evaluating each step in the purchase journey—from landing page to checkout—to identify where you’re losing customers. This could be your first point of focus for improvement.

Chart illustration
1

Case studies of growth blockers

Explore the most common growth blockers for e-commerce businesses. This step includes case studies and examples of businesses stuck at certain bottlenecks. We’ll show you how to identify if these blockers are affecting your growth.

2

How to double your revenue without doubling the work

Small improvements in key areas, like conversion rate or average order value, can compound over time to create significant growth. Just like saving money in a bank with interest, each improvement builds on the last to drive long-term gains.

Growth chart moving up illustration
3

Growth principles everyone working in growth should know

Whether you’re just starting out or looking to take your business to the next level, these principles apply universally and will help you unlock new growth opportunities.

Customers insights
4

The

Product pages

Blueprint

Understanding growth mechanics

Learn how different growth drivers work together. Understand how small improvements across AOV, conversion, and traffic compound over time for sustainable growth.

Page fundamentals
1

12-week action plan

Learn how to structure a clear, focused 12-week growth action plan. This ensures you can prioritize initiatives effectively and scale without overwhelming your team.

Workflow illustration
2

Advanced AOV strategies

Explore advanced techniques for increasing AOV, such as product bundling and upselling, so you can maximise value from existing customers without over-complicating your offerings.

Shopping cart
3

Advanced conversion strategies

Discover how to optimise each step of your funnel with actionable insights, so you can improve conversion rates while maintaining a seamless user experience.

A/B testing illustration
4

Advanced traffic strategies

Learn how to attract the right traffic with a focus on high-ROI campaigns. You’ll understand how to balance traffic acquisition with profitability to grow sustainably.

Ideas growth
5

Tracking growth with scorecards

Get hands-on training on how to set up a growth scorecard that tracks key metrics. This will help you make data-driven decisions and keep your team aligned.

Growth chart moving up illustration
6

Let's improve your

Product pages

Whether you prefer to take control or need expert assistance, we’ve got you covered. Choose from our video course to guide you through the exact steps, or let our team handle it all for you.

Video course

Product page Blueprint course

Unlock the full potential of your product pages with detailed guidance on improving content, visuals, and calls to action. This course covers everything from optimising product descriptions to using social proof effectively, ensuring customers are convinced to purchase once they land on your product pages.

€

500

excl VAT

You’ll know how to create persuasive product pages that boost sales.

You’ll learn how to use imagery, product details, and reviews to build trust.

You’ll be able to make your product pages a seamless part of the customer journey to conversion.

Video course access + future course updates

Enrol for free
Buy course
See course

Done for you

Let us optimise your product pages

We’ll take care of everything to turn your product pages into high-converting assets. From optimising product descriptions to creating trust signals, we’ll ensure your product pages drive results.

€

15000

excl VAT

Improve product page content for better engagement

Enhance design and layout for a seamless customer experience

You’ll be able to make your product pages a seamless part of the customer journey to conversion.

Done-for-you service with 2 revision rounds

Get in touch
Download brochure

Product pages

Blueprint

Resources

Get the tools and insights you need to optimise your product pages. From improving image quality to crafting compelling product descriptions, these resources cover it all. Whether you’re struggling with low conversion rates or product detail overload, learn how to create product pages that provide value and push customers toward checkout.

Table of contents

ConceptsArticlesToolsBooksFAQBlueprint bundleHow we help

Product pages

concepts

Conversion Optimisation

Conversion optimisation is the process of improving your website to increase the number of visitors who become customers.

Read concept

Funnel

Understand the customer's journey from awareness to purchase to tailor your marketing strategy.

Read concept

Conversion Rate Optimisation (CRO)

Improve your website to boost the percentage of visitors taking desired actions.

Read concept

Leverage

Utilise available resources to maximise the impact and efficiency of your efforts.

Read concept

Product pages

articles

No items found.

Product pages

tools

Instant

Build converting Shopify pages & sections without code

Go to tool
Read review
Instant

VWO

Conversion optimisation tool for A/B testing and website improvement.

Go to tool
Read review
VWO

Klaviyo

Email marketing platform with automation tailored for e-commerce.

Go to tool
Read review
Klaviyo

Shopify

Set up and manage online stores effortlessly with Shopify, driving sales growth and expanding your entrepreneurial ventures.

Go to tool
Read review
Shopify

HotJar

Optimise user experience and website design with heatmaps and insights from HotJar, boosting engagement for marketers.

Go to tool
Read review
HotJar

Google Analytics

Refine your strategies and increase conversions with valuable website performance insights from Google Analytics.

Go to tool
Read review
Google Analytics

Databox

Make data-driven decisions and optimise campaigns in real-time with Databox, empowering marketers to track key metrics.

Go to tool
Read review
Databox

Product pages

books

Eugene M. Schwartz

Breakthrough Advertising

“Breakthrough Advertising” by Eugene M. Schwartz is a seminal work in the field of advertising and marketing.

Read more
Breakthrough Advertising

Product pages

FAQ

Why should I focus on improving my product page?
What can I expect to learn from the Product Page Blueprint?
How does this blueprint help me showcase multiple products?
Will these changes improve my product page’s mobile experience?

Video course

Product page Blueprint course

Unlock the full potential of your product pages with detailed guidance on improving content, visuals, and calls to action. This course covers everything from optimising product descriptions to using social proof effectively, ensuring customers are convinced to purchase once they land on your product pages.

See course

Done for you

Let us optimise your product pages

We’ll take care of everything to turn your product pages into high-converting assets. From optimising product descriptions to creating trust signals, we’ll ensure your product pages drive results.

Get in touch

The Blueprint Bundle

5 step-by-step execution guides (plus two for free!) for each page—from homepage to checkout—helping you unlock sustainable growth with clear, actionable steps.

Access the full bundle to transform your funnel and grow faster, all in one go.

See course bundle

Included in bundle:

Improve ecommerce homepage

Improve category pages

Improve product pages

Improve cart/checkout

Get buyers coming back

Free bonus courses:

How to set up Klaviyo

Productivity for Marketers

Video course

Product page Blueprint course

Unlock the full potential of your product pages with detailed guidance on improving content, visuals, and calls to action. This course covers everything from optimising product descriptions to using social proof effectively, ensuring customers are convinced to purchase once they land on your product pages.

You’ll know how to create persuasive product pages that boost sales.

You’ll learn how to use imagery, product details, and reviews to build trust.

You’ll be able to make your product pages a seamless part of the customer journey to conversion.

Enrol for free
Buy course
See course
Video course illustration
Service done for you illustration

Done for you

Let us optimise your product pages

We’ll take care of everything to turn your product pages into high-converting assets. From optimising product descriptions to creating trust signals, we’ll ensure your product pages drive results.

Improve product page content for better engagement

Enhance design and layout for a seamless customer experience

Drive conversions by addressing key customer pain points

Get in touch
Download brochure

Choose your starting point

Improve my ecommerce funnel

Checklist illustration

Get no-fluff instructions to improve each funnel step, backed by 12+ years of experience.

Improve ecommerce homepage

Improve category pages

Improve product pages

Improve cart/checkout

Get buyers coming back

Improve your funnel

Take my growth strategy to the next level

Growth chart moving up illustration

Double your revenue without doubling the work, and save your team from burning out.

Align your team around growth

Find impactful ideas from data

Make better decisions based on data

Focus on fewer projects with better results

Scale without burning out your team

Improve your strategy

Find my bottleneck and starting point

Solving bottleneck illustration

Find your bottleneck and unlock the first step to growth.

Find bottleneck based on your own data

Examples of the most common blockers

Get clarity on where to focus first

Set the foundation for sustainable growth

Free 1.5 hours course

Find my bottleneck
Symbol 3 growth levels Solid Growth

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Articles

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Tools

HotJar
Databox
Google Analytics
Shopify
Klaviyo
VWO
Gorgias
Loyaltylion
Instant
Airtable

Concepts

GoalTree Model
Conversion Optimisation
Funnel
Conversion Rate Optimisation (CRO)
Leverage
Affiliate Websites/Marketing
Bounce Rate
Landing Page
Lifetime Value (LTV)
Search Engine Advertising (SEA)

Books

Lean Analytics
80/20 Principle
Good Strategy Bad Strategy
Essentialism
Traction
The One Thing
Work The System
Breakthrough Advertising
Scaling Up
Rework

Courses

Homepage Blueprint course
Category page Blueprint course
Ecommerce Blueprint bundle
Product page Blueprint course
Cart/checkout Blueprint course
Extend the funnel Blueprint course
E-Commerce Growth Fundamentals
Strategic E-Commerce Growth
Productivity for Marketers
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