Want to get started with e-commerce growth but don’t know where to begin? This free fundamentals course is your entry point. Learn the basic principles of optimising your store and improving performance in a practical, step-by-step format.
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Modules
This is a self-paced, video-based course designed to fit into your schedule. Below are the modules in this course. Each module has multiple video lessons.
Learn the core principles of e-commerce growth.
Understand how to analyse your current funnel and identify weak points.
Take actionable steps to improve performance across key metrics.
Language: English
Subtitles: English, Dutch
Length:
1.5 hours
2
modules with
6
video lessons
Lifetime updates & Access
Junior marketers: understand the big picture of growth
Marketing teams: connect marketing to the rest of the business
Managers: a framework to align the broader marketing team
Broad theory that sounds smart
Overwhelmingly broad theories, leaving you stuck without actionable steps to fix your issues.
From the expert’s perspective, not yours
The expert’s specialisation (e.g., marketing automation) doesn't address your issues and questions.
Overwhelming and not practical
Content is too theoretical, leaving you with knowledge but no path to solving your challenges.
Real solutions to use today
Ready to implement instructions for change.
Designed to solve your problems
A wide range of example problems, where you know yours will be included.
Step-by-step guidance, no fluff
Boiled down to the essentials - so you can get back to work.
Modules
This is a self-paced, video-based course designed to fit into your schedule. Below are the modules in this course. Each module has multiple video lessons.
Bonus
Get instant access to a collection of templates, worksheets, and checklists designed to streamline your growth efforts.
Lots of examples from real ecommerce brands
B2B & B2C examples, both start-ups and scale-ups
Practical exercises that you can use today
Tools
Get access to a curated stack of essential tools to scale your business and learn how to best leverage them to support your growth.
Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.
The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.
Very informative training! Ewoud is clear and also extremely likable and enthusiastic. The training has definitely helped me in my professional development.
Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.
Language: English
Subtitles: English, Dutch
Length:
1.5 hours
2
modules with
6
video lessons
Lifetime updates & Access
Junior marketers: understand the big picture of growth
Marketing teams: connect marketing to the rest of the business
Managers: a framework to align the broader marketing team
Hi, I'm Ewoud. Since 2012 I've helped to scale (growth teams from) start-ups to exchange-listed companies. Let me bring over a decade of experience to your team.
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and developing the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
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Ewoud Uphof
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