Want to get started with e-commerce growth but don’t know where to begin? This free fundamentals course is your entry point. Learn the basic principles of optimising your store and improving performance in a practical, step-by-step format.
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Modules
This is a self-paced, video-based course designed to fit into your schedule. Below are the modules in this course. Each module has multiple video lessons.
Learn the core principles of e-commerce growth.
Understand how to analyse your current funnel and identify weak points.
Take actionable steps to improve performance across key metrics.
Language: English
Subtitles: English, Dutch
Length:
1.5 hours
2
modules with
6
video lessons
Lifetime updates & Access
Junior marketers: understand the big picture of growth
Marketing teams: connect marketing to the rest of the business
Managers: a framework to align the broader marketing team
Broad theory that sounds smart
Overwhelmingly broad theories, leaving you stuck without actionable steps to fix your issues.
From the expert’s perspective, not yours
The expert’s specialisation (e.g., marketing automation) doesn't address your issues and questions.
Overwhelming and not practical
Content is too theoretical, leaving you with knowledge but no path to solving your challenges.
Real solutions to use today
Ready to implement instructions for change.
Designed to solve your problems
A wide range of example problems, where you know yours will be included.
Step-by-step guidance, no fluff
Boiled down to the essentials - so you can get back to work.
Modules
This is a self-paced, video-based course designed to fit into your schedule. Below are the modules in this course. Each module has multiple video lessons.
Bonus
Get instant access to a collection of templates, worksheets, and checklists designed to streamline your growth efforts.
Lots of examples from real ecommerce brands
B2B & B2C examples, both start-ups and scale-ups
Practical exercises that you can use today
Tools
Get access to a curated stack of essential tools to scale your business and learn how to best leverage them to support your growth.
Ewoud helped us find impactful retention funnel improvements with a framework suited to our business model. He challenged our approach with the right questions. Overall, Ewoud combines high-level strategic thinking with detailed campaign expertise.
I enjoyed the Goal Tree workshop today. A nice variety of exercises and plenty of individual attention from Ewoud for the participants in the group.
We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.
Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.
Language: English
Subtitles: English, Dutch
Length:
1.5 hours
2
modules with
6
video lessons
Lifetime updates & Access
Junior marketers: understand the big picture of growth
Marketing teams: connect marketing to the rest of the business
Managers: a framework to align the broader marketing team
Hi, I'm Ewoud. Since 2012 I've helped to scale (growth teams from) start-ups to exchange-listed companies. Let me bring over a decade of experience to your team.
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and developing the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
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Ewoud Uphof
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