Gain a solid foundation in e-commerce growth by mastering key principles, including customer journey mapping, conversion optimisation, and data-driven strategies that drive sustainable sales.
Tools like Mailchimp, ActiveCampaign, and HubSpot offer user-friendly automation features for lead nurturing and tracking.
Use tools like Google Analytics to track user drop-off rates at each stage and conduct A/B testing to optimise key elements.
Use asynchronous tools like Slack or Loom for updates and limit meetings to critical decision-making or brainstorming sessions.
Prioritise tasks that are repetitive and low-impact. Use tools like task managers or automation platforms (e.g., Zapier) to streamline workflows and eliminate unnecessary steps.
Use Zapier to automate ecommerce tasks, from order updates to customer engagement. Streamline processes to reduce manual work and improve efficiency.
Improve category page structure and design to make browsing easy, boost discoverability, and help customers find products quickly.
Learn to make your homepage engaging, user-friendly, and conversion-focused to maximise first impressions and guide visitors deeper into your site.
Boost customer loyalty by crafting a post-purchase journey that delights and encourages repeat buying through follow-ups and personalised interactions.
Master practical sales strategies to generate leads, build your sales funnel and close deals.
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