Sales
The go-to tools I use for generating quality leads and driving inbound B2B traffic.
Lead generation is the lifeblood of B2B growth, and getting it right means having the right tools in place. In this section, I’ve compiled my go-to lead generation tools for B2B marketing—resources I’ve relied on to generate high-quality leads and drive consistent inbound traffic. From tracking prospects to capturing emails, these tools streamline the entire lead gen process, helping you build a strong, predictable funnel.
If you’re serious about generating inbound leads and attracting more qualified traffic, this toolkit will give you everything you need to optimise each step of the journey. Whether you’re starting out or refining an established lead gen process, these tools are designed to fuel your pipeline and keep it flowing.
Identify website visitors with Leadinfo, offering instant insights to improve lead generation strategies.
Automate cold email outreach with Lemlist, offering personalisation and analytics for better engagement.
Connect and automate workflows with Zapier, saving time by integrating your favourite apps and tools.
Manage sales effectively with Pipedrive, a CRM designed to track leads and close deals effortlessly.
Simplify scheduling and integrate meetings seamlessly with Cal.com, tailored for busy professionals.
Streamline your scheduling with Calendly, enhancing productivity and automating meeting coordination.
Gain valuable website performance insights and optimise your online strategy with Google Analytics.
Improve website user experience with HotJar, offering tools for heatmaps, recordings, and feedback.
Streamline proposals, quotes, and contracts with PandaDoc, offering document automation and eSignature tools for growing teams.
Video courses for growth pros, built on 13 years of experience.
Learn how to manage your work week and achieve peak productivity. Practical tips to work smarter, not harder.
Build a sustainable B2B growth system with clear strategies for lead generation, funnel optimisation, and deal size expansion—achieve compound growth without burning out.
Take control of ecommerce growth with a clear, simple strategy. A systemised approach to profitable growth.
Step-by-step guides packed with actionable insights and tips.
Foundational books that shape my proven growth frameworks.
Master evidence-based sales techniques to understand customer psychology, overcome objections, and close deals confidently.
Develop advanced sales techniques to uncover needs, handle objections, and close bigger, complex deals.
Build scalable systems to generate, nurture, and convert high-quality leads for consistent growth.
Blog posts with insights on topics that matter for growth pros.
Simple, jargon-free explanations of key growth concepts.
Engaging and building relationships with leads to move them through the funnel.
A model showing how products or services build on each other for greater value.
Refine your funnel to eliminate weak links. Leverage customer insights, A/B testing, and analytics for a seamless journey.
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Answers to the most frequently asked questions I get on this topic.
Master practical sales strategies to generate leads, build your sales funnel and close deals.
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