Growth isn’t just about tactics—it’s about strategy. This course helps you understand how to prioritise growth initiatives, create a structured roadmap for scaling your business, and implement a strategy that delivers long-term, sustainable growth.
Enrol in free courseBuy courseJoin waiting listModules
This is a self-paced, video-based course designed to fit into your schedule. Below are the modules in this course. Each module has multiple video lessons.
Identify the key growth levers and prioritise initiatives that move the needle.
Develop a clear 12-week roadmap for e-commerce growth, tailored to your business.
Implement strategies that deliver measurable, long-term results.
Language: English
Subtitles: English, Dutch
Length:
hours
5
modules with
48
video lessons
Lifetime updates & Access
Online stores that are experiencing a plateau in growth.
E-commerce managers seeking to streamline and optimise their growth strategy.
Marketing teams wanting to improve performance metrics.
Broad theory that sounds smart
Overwhelmingly broad theories, leaving you stuck without actionable steps to fix your issues.
From the expert’s perspective, not yours
The expert’s specialisation (e.g., marketing automation) doesn't address your issues and questions.
Overwhelming and not practical
Content is too theoretical, leaving you with knowledge but no path to solving your challenges.
Real solutions to use today
Ready to implement instructions for change.
Designed to solve your problems
A wide range of example problems, where you know yours will be included.
Step-by-step guidance, no fluff
Boiled down to the essentials - so you can get back to work.
Modules
This is a self-paced, video-based course designed to fit into your schedule. Below are the modules in this course. Each module has multiple video lessons.
Bonus
Get instant access to a collection of templates, worksheets, and checklists designed to streamline your growth efforts.
Lots of examples from real ecommerce brands
B2B & B2C examples, both start-ups and scale-ups
Practical exercises that you can use today
Ewoud helped us find impactful retention funnel improvements with a framework suited to our business model. He challenged our approach with the right questions. Overall, Ewoud combines high-level strategic thinking with detailed campaign expertise.
I enjoyed the Goal Tree workshop today. A nice variety of exercises and plenty of individual attention from Ewoud for the participants in the group.
We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.
Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.
Online stores that are experiencing a plateau in growth.
E-commerce managers seeking to streamline and optimise their growth strategy.
Marketing teams wanting to improve performance metrics.
Absolutely. This course breaks down the fundamentals in a way that anyone can grasp, no matter your experience level. It’s designed to give you a strong foundation without overwhelming you with technical jargon. You’ll walk away with a clear picture of what drives growth and how to avoid the common traps that trip up new marketers.
Growth isn’t just about tactics—it’s about strategy. This course helps you understand how to prioritise growth initiatives, create a structured roadmap for scaling your business, and implement a strategy that delivers long-term, sustainable growth.
Identify the key growth levers and prioritise initiatives that move the needle.
Develop a clear 12-week roadmap for e-commerce growth, tailored to your business.
Implement strategies that deliver measurable, long-term results.
This course stands out because it’s built on over a decade of hands-on experience in growth. I’ve trained more than 1,500 marketers—from complete beginners to seasoned professionals—and have a deep understanding of the challenges you’re facing. Every course is crafted to address the real-world problems you encounter as a marketer or business owner, giving you actionable strategies that actually work.
No, once you’re enrolled, all future updates to the course you have purchased are included. The only condition is that if major expansions or entirely new sections are added, they might be packaged separately, but your core course access remains fully updated at no additional cost.
You’ll have immediate access to all of the material, and won’t need to wait to watch all of the content I’ve included. You can start at your own pace and revisit the material anytime. You’ll also receive access to any future updates as they are added.
With the paid course, you get direct access to me and a dedicated community where you can ask questions not only about the course but also about growth strategies in general. Whether it’s me or others in the community, you’ll get support when you need it. If something isn’t working or you have a technical question about the course, you can always reach out to me directly. And if you need help applying these strategies to your specific business, we can set up a paid consultancy session to go deeper into your goals.
No, it does not come with email or phone support. These are self-guided courses. It’s up to you to take what I teach and apply it to your business.
However, if you have questions, the paid course comes with access to the community.
I’ve created a presentation/PDF with all the information your boss will need to approve the payment. It outlines everything about the course, from the content to pricing. Just fill out this form, and I’ll send you the PDF with all the details.
In the free course, you can leave comments on each lesson, and other people in the course can help answer your questions. It’s a great way to learn from others and share your experiences. If you’re stuck on something specific to the course content, feel free to engage with the community.
Yes, the price includes 21% VAT. The online course platform will provide you with a receipt, but it’s not an official VAT invoice. If you need a VAT invoice with all your company information and a purchase order number, please contact me directly, and I’ll create it for you.
I don’t offer refunds on the paid course. If you’re unsure, I encourage you to try the free course first. If you find value in the free course, I’m confident you’ll love the paid version. This course represents 12 years of hard work and expertise, distilled into actionable strategies that can truly transform your business.
If you’re committed to learning and ready to take your growth to the next level, this course is for you. If you’re not sure you have the time or aren’t fully committed, I’d recommend waiting until you’re ready to get the most out of it.
Tools like Mailchimp, ActiveCampaign, and HubSpot offer user-friendly automation features for lead nurturing and tracking.
Use tools like Google Analytics to track user drop-off rates at each stage and conduct A/B testing to optimise key elements.
Use asynchronous tools like Slack or Loom for updates and limit meetings to critical decision-making or brainstorming sessions.
Prioritise tasks that are repetitive and low-impact. Use tools like task managers or automation platforms (e.g., Zapier) to streamline workflows and eliminate unnecessary steps.
Language: English
Subtitles: English, Dutch
Length:
hours
5
modules with
48
video lessons
Lifetime updates & Access
Online stores that are experiencing a plateau in growth.
E-commerce managers seeking to streamline and optimise their growth strategy.
Marketing teams wanting to improve performance metrics.
Hi, I'm Ewoud. Since 2012 I've helped to scale (growth teams from) start-ups to exchange-listed companies. Let me bring over a decade of experience to your team.
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and developing the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Ewoud Uphof