Marketing automation

B2B marketing automation

The marketing automation tools I use to nurture leads and turn prospects into loyal B2B customers.

B2B marketing automationB2B marketing automation
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Introduction

Marketing automation is crucial for scaling B2B growth, especially when it comes to nurturing leads and creating seamless customer journeys. In this section, you’ll find the automation tools I rely on to build and manage lead flows that convert. Unlike sales CRMs, these tools are geared toward managing complex marketing workflows, handling everything from email sequences to audience segmentation.

If you’re looking to build automated campaigns that feel personalised, move leads through the pipeline, and generate real results, this toolkit is built for you. These resources offer the flexibility and power to create flows that engage leads at every stage, bringing them closer to conversion and ultimately turning them into long-term customers.

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Tool wizards

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B2B marketing automation

Tools

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Webflow

Webflow

Design and build websites without coding, giving you creative control and freedom over your web projects as an entrepreneur.

Mailchimp

Mailchimp

Simplify email campaigns and audience segmentation with Mailchimp, a powerful tool for effective email marketing.

Lemlist

Lemlist

Simplify cold email outreach and build connections with Lemlist, driving conversions and growth in your marketing efforts.

ActiveCampaign

ActiveCampaign

Empower your marketing efforts with ActiveCampaign's powerful email automation and personalisation capabilities.

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Articles

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Wiki articles

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Marketing Automation

Streamline workflows and nurture leads with smart marketing automation.

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Frequently asked questions (FAQ)

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What are some beginner-friendly automation tools?

Tools like Mailchimp, ActiveCampaign, and HubSpot offer user-friendly automation features for lead nurturing and tracking.

Further reading

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Marketing automation

Automate your customer journey with powerful tools for abandoned cart recovery, behavioural triggers, and follow-up sequences.

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