Ecommerce Marketing Automation
The marketing automation tools I use to nurture leads and turn prospects into loyal B2B customers.
Marketing automation is crucial for scaling B2B growth, especially when it comes to nurturing leads and creating seamless customer journeys. In this section, you’ll find the automation tools I rely on to build and manage lead flows that convert. Unlike sales CRMs, these tools are geared toward managing complex marketing workflows, handling everything from email sequences to audience segmentation.
If you’re looking to build automated campaigns that feel personalised, move leads through the pipeline, and generate real results, this toolkit is built for you. These resources offer the flexibility and power to create flows that engage leads at every stage, bringing them closer to conversion and ultimately turning them into long-term customers.
Centralise your marketing, sales, and customer service efforts with HubSpot’s all-in-one CRM platform.
Manage sales effectively with Pipedrive, a CRM designed to track leads and close deals effortlessly.
Simplify email marketing with Mailchimp, offering tools for segmentation, automation, and campaign analytics.
Video courses for growth pros, built on 13 years of experience.
Learn how to manage your work week and achieve peak productivity. Practical tips to work smarter, not harder.
Build a sustainable B2B growth system with clear strategies for lead generation, funnel optimisation, and deal size expansion—achieve compound growth without burning out.
Take control of ecommerce growth with a clear, simple strategy. A systemised approach to profitable growth.
Step-by-step guides packed with actionable insights and tips.
Master the foundations of A/B testing in a B2B context. This guide equips you with the tools to set up your first experiment, analyse results, and build a sustainable testing program. Ideal for professionals ready to implement and learn through action.
Foundational books that shape my proven growth frameworks.
Blog posts with insights on topics that matter for growth pros.
Simple, jargon-free explanations of key growth concepts.
A curated selection of advanced tools for experienced B2B marketers ready to level up their strategies.
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A list of must-have tools for every B2B marketer, tried and tested to drive consistent growth.
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Answers to the most frequently asked questions I get on this topic.
Tools like Mailchimp, ActiveCampaign, and HubSpot offer user-friendly automation features for lead nurturing and tracking.
The marketing automation tools I use to boost e-commerce conversions and engage customers effectively.
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