A strong conversion strategy turns potential customers into paying ones. In this step, you'll refine your calls-to-action, follow-up emails, and landing page design to improve the percentage of leads who move forward at every stage of your funnel.
Turning traffic into customers requires a strategic approach. Learn how to optimise your website, landing pages, and CTAs to improve conversion rates in your B2B funnel.
Optimise your website with VWO, providing tools for A/B testing, heatmaps, and advanced conversion analytics.
Improve website user experience with HotJar, offering tools for heatmaps, recordings, and feedback.
Gain visitor insights with Microsoft Clarity, a free tool for analysing behaviour on your website.
Gain valuable website performance insights and optimise your online strategy with Google Analytics.
Robert Cialdini
Understand the psychology of persuasion and apply ethical strategies to influence decisions and drive action effectively.
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15 years experience
1,500 marketers trained since 2015
Head of growth for 10+ companies
For 15 years, I've been immersed in the world of B2B growth, helping businesses of all sizes – from startups to large corporations – achieve predictable, sustainable growth. I've had the privilege of wearing many hats: Head of Growth for numerous companies, co-founder of several startups, and trainer to over 1,500 marketers
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Tracking progress is key to sustained growth. This guide covers how to set up a weekly scorecard meeting, track key metrics, and make data-driven decisions to keep your team focused on high-impact growth activities.
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Understanding your customers is the foundation of effective marketing. This guide walks you through customer research methods, including interviews, surveys, and data analysis, to uncover insights that drive better messaging, positioning, and conversion.
Expanding customer value is key to long-term revenue growth. In this step, you'll implement upsell and cross-sell strategies that help clients see more value in your offerings. You'll learn how to position additional services in a way that naturally encourages customers to buy more.
Pricing strategy directly impacts profitability. In this step, you'll refine your approach to pricing, reposition your value, and introduce strategic price increases that allow you to charge more while maintaining conversion rates.
Keeping customers for longer increases revenue without extra acquisition costs. In this step, you'll audit your CRM data to identify opportunities for better onboarding, engagement, and client success. You'll refine your retention strategies to improve customer satisfaction and contract longevity.
Confidence, urgency, and clear positioning drive sales success. In this step, you'll refine your sales strategy, improve follow-ups, and remove roadblocks that slow down deals—helping you close more opportunities faster and with less resistance.
Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.
Best for individuals
9h
video course
Self-paced
45
lessons
7
modules
Individual course access
Incl. course updates
Satisfaction guarantee
Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.
Best for teams
8h
video course
14
week programme
14
weekly workshops
10
course licenses
Weekly accountability
Slack support
Best for individuals
9h
video course
Self-paced
Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.
Satisfaction guarantee
Best for teams
14
week programme
10
course licenses
Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.
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