Research (Qualitative & Quantitative)

Conduct research that drives actionable insights and growth strategies.

Use qualitative data to explore behaviours.

Leverage quantitative data for accuracy.

Combine methods for well-rounded insights.

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Introduction

Research combines qualitative insights (opinions) and quantitative data (numbers) to provide a full understanding of user behaviour.

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Keep reading

Topic

Qualified traffic

Learn how to generate qualified traffic and increase engagement with your website and content. This module explores strategies for attracting your ideal customers and converting them into leads.

See topic
Qualified traffic
Tool category

Reporting

Gather and analyse customer feedback with surveys and qualitative research tools. Understand customer needs, preferences, and pain points to improve your products and services.

See tool category

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

15 years experience

1,500 marketers trained since 2015

Exited 6 companies

For 15 years, I've been immersed in the world of B2B growth, helping businesses of all sizes – from startups to large corporations – achieve predictable, sustainable growth.  I've had the privilege of wearing many hats: Head of Growth for numerous companies, co-founder of several startups, and trainer to over 1,500 marketers

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Spectacle

Learn which keywords, campaigns and ads are actually driving LTV (Lifetime Value). The first revenue attribution software tailored specifically to the needs of SaaS and subscription-based companies.

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Profit Metrics

Track ad profitability with Profit Metrics, helping you optimise campaigns and cut out unprofitable spending.

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Looker Studio

Build powerful, custom dashboards with Looker Studio to visualise and share insights across your team.

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Metorik

Manage your eCommerce store with Metorik, offering advanced reports and automation for scaling.

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Databox

Simplify data tracking and make decisions faster with Databox, offering real-time dashboards for key metrics.

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Wiki

Reporting

The process of compiling and presenting data for analysis and insights.

Wiki

Qualitative Research

Research focused on understanding user behaviours, motivations, and needs.

Wiki

Survey

A tool for collecting user feedback or opinions.

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B2B Growth Programme

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B2B Growth Programme

| Video course

Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.

Bite-sized modules to fit learning into your busy schedule
Crystal-clear explanations make complex growth concepts easy to grasp
Instantly applicable strategies deliver tangible results in your daily work

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9h

video course

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Self-paced

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45

lessons

7

modules

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B2B Growth Programme

| Guided implementation

Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.

Transition from scattered tactics to a structured growth system
Gain a clear understanding of your growth strategy and key metrics
Reach your goals faster with expert guidance and support
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Best for teams

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8h

video course

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14

week programme

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14

weekly workshops

Team access

10

course licenses

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Weekly accountability

Slack support

B2B Growth Programme

Unlock compound growth in 100 days

Video course

Best for individuals

Video icon

9h

video course

Time icon

Self-paced

Module white icon

45

lessons

7

modules

Master the Solid Growth System with this 9-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.

Satisfaction guarantee

B2B Growth Programme

Guided implementation

Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.

Group icon

Best for teams

Video icon

8h

video course

Time icon

14

week programme

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