Better growth execution

Compound Growth Programme

Growth isn’t random—it’s engineered. A done-with-you programme that turns growth into a structured, repeatable process—so your team can execute with confidence and revenue compounds over time.

Fix what’s slowing growth – Identify and remove the real bottlenecks in marketing and sales.

Build a revenue engine – Apply a structured, repeatable process that compounds results.

Get hands-on execution – Work through six workshops with expert guidance, step by step.

What is the Compound Growth Programme?

The Compound Growth Programme is a hands-on system designed to help B2B companies build a structured, repeatable growth process. Instead of relying on random tactics, your team will learn to execute the right growth levers at the right time.

Through a series of guided workshops, we work directly with your marketing and sales teams to fix bottlenecks, systemise execution, and create a sustainable approach to scaling revenue.

This is not just training—it’s a full implementation process, equipping your team with the strategy, execution, and momentum to drive growth long after the programme ends.

Who this is for

This programme is designed for B2B service companies that:

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Have a marketing team and a sales team but struggle to align efforts.
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Teams struggling with unpredictable revenue and siloed execution.
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Companies ready to move beyond quick fixes and build a sustainable growth engine.
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Businesses that want to remove friction and systemise how they generate demand and close deals.

What we will do in 100 days

Growth isn’t a guessing game—it’s a system. Over six workshops, we help your team install, optimise, and execute the four growth engines so progress becomes inevitable.

Demand generation

Demand generation

Attract the right people to your website — people who actually need what you sell and are ready to engage.

These are the challenges:

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We spend money on ads, but they don’t consistently bring in quality leads.

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Organic channels aren’t generating enough demand to sustain growth.

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We struggle to scale marketing without dramatically increasing costs.

Deliverable

Impressions

How many people see your ads or content before they click. Our focus: choosing the right channels for your stage of growth.

Identify your most effective channels

Allocate budget to channels with higher ROI

Monitor reach to spot sudden drops or gains

Deliverable

Click rate

The percentage of viewers who actually click your ad or link. We work on optimising copy and calls to action.

Craft compelling headlines and CTAs

Test different creatives or formats

Use A/B testing to find winning variations

Deliverable

Engagement rate

The share of visitors who interact meaningfully once they reach your landing page. We ensure consistent messaging from ad to page.

Match ad promises with on-page content

Reduce bounce rates with clear, relevant offers

Track on-page interactions to measure interest

Marketing funnel

Marketing funnel

Convert more visitors into real leads by mapping, fixing and optimising every step of your marketing funnel.

These are the challenges:

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Leads don’t convert into booked calls—most drop off before sales can engage.

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We lack a clear lead nurturing process to warm up prospects.

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We rely too much on manual follow-ups instead of automation.

Deliverable

Lead capture rate

The percentage of visitors who convert into leads. We improve form design and placement for higher conversions.

Simplify forms by removing unnecessary fields

Ensure strong call to action above the fold

Use social proof or trust signals to boost sign-ups

Deliverable

Marketing qualification rate

The rate at which captured leads become marketing qualified. We fine-tune lead nurture flows that warm up new contacts.

Automate personalised follow-ups

Segment leads to tailor content

Track engagement to move leads through the funnel

Deliverable

Booking rate

From all those leads, how many schedule a meeting? We refine the path so it’s frictionless to get on a call.

Add user-friendly scheduling links

Offer multiple meeting options for convenience

Remind leads automatically before meetings

Sales pipeline

Sales pipeline

Make sure qualified leads turn into paying customers with a clear, repeatable sales process that works.

These are the challenges:

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Our pipeline is full, but deals aren’t closing fast enough.

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We lose track of leads, and follow-ups slip through the cracks.

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Forecasting revenue is unreliable because of missing data.

Deliverable

Sales qualified rate

The share of booked meetings that qualify as real sales opportunities. We standardise discovery calls for consistency.

Prepare a clear meeting agenda

Ask the right qualifying questions

Quickly disqualify poor-fit leads

Deliverable

Proposal rate

The percentage of qualified leads who receive a formal proposal. We streamline discovery calls to reach proposals faster.

Uncover needs to craft tailored solutions

Use a proven proposal structure for clarity

Ensure quick turnaround from meeting to proposal

Deliverable

Close rate

The fraction of proposals that turn into paying clients. We refine proposal quality and follow-up for better conversions.

Show tangible ROI or clear success metrics

Provide social proof to build trust

Follow up promptly and handle objections quickly

Contract value

Contract value

Increase revenue from every customer by improving your pricing, upsells and cross-sells.

These are the challenges:

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We don’t have a structured upsell or cross-sell process.

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Retention is low because clients don’t see enough value after signing up.

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We rely too much on new business to hit revenue targets.

Deliverable

Retention (contract length)

How long clients stay with you. We explore ways to extend contracts and ensure ongoing satisfaction.

Offer multi-month or annual options

Showcase extra value to encourage loyalty

Automate check-ins to catch issues early

Deliverable

Upsell/cross-sell

How many existing clients buy additional services. We create upgrade paths that naturally fit client needs.

Map out logical next steps in the customer journey

Bundle complementary services for extra value

Use drip campaigns to highlight relevant upgrades

Deliverable

Increase price without churn

Finding the optimal price while keeping customers happy. We test incremental changes to boost revenue without pushback.

Anchor higher tiers by highlighting added benefits

Communicate price changes clearly and early

Gather feedback to refine your pricing strategy

Timeline

We implement better growth execution over 100 days with a clear, step-by-step proces.

Learn the system in a free module

Start with a preview of the programme by accessing the first module for free. This gives your team a chance to explore core growth concepts and see if the approach aligns with your business needs before committing to the full programme.

Follow course for free
Learn the system in a free module

Discovery call

A 45-minute call to understand your business, growth challenges, and goals. We’ll determine if the programme is the right fit and outline how we can work together to build a scalable growth system tailored to your team.

Book discovery
Discovery call

Kickstart growth with a tactical workshop

A hands-on workshop covering all four growth engines. We’ll identify immediate opportunities for improvement, tackle low-hanging fruit, and create an action plan. This helps you see the value of the approach before committing to the full programme.

Kickstart growth with a tactical workshop

Full team access to the course

Every member of your team gets full access to the course, allowing them to learn the theory at their own pace. This ensures that when we meet for workshops, we focus entirely on practical implementation—refining strategies, solving real challenges, and building systems that drive measurable growth.

Full team access to the course

Weeks 1–3: Growth engine 1 – Demand generation

We start with demand generation, ensuring your channels attract the right audience. Your team will review key course modules, then in the workshop, we’ll refine your traffic strategy, improve lead flow, and set priorities for the next three weeks.

Weeks 1–3: Growth engine 1 – Demand generation

Weeks 4–6: Growth engine 2 – Marketing funnel

The focus shifts to conversion. After learning the framework in the course, we’ll use the workshop to optimise landing pages, streamline the customer journey, and boost engagement. Your team then works on executing the plan with clear performance metrics.

Weeks 4–6: Growth engine 2 – Marketing funnel

Weeks 7–9: Growth engine 3 – Sales pipeline

We analyse your sales process, from lead qualification to closing deals. Your team will complete the course module and then, in the workshop, we’ll refine your pipeline, improve deal handling, and create a structured plan to increase conversion rates.

Weeks 7–9: Growth engine 3 – Sales pipeline

Weeks 10–12: Growth engine 4 – Contract value & retention

The final growth engine focuses on increasing customer lifetime value. After reviewing the course module, the workshop will help refine pricing, upsells, and renewals, ensuring sustainable revenue growth. The team then applies these changes in practice.

Weeks 10–12: Growth engine 4 – Contract value & retention

Your team is ready to scale independently

With all growth engines optimised and a clear system in place, your team has everything needed to sustain long-term growth. You’ll have a structured process, data-driven insights, and the confidence to continue scaling without external support.

Your team is ready to scale independently

Handover & evaluation

We record short explainer videos and provide quick documentation, so your team can manage updates without extra overhead.

Handover & evaluation

See if this programme is the right fit for your team

Book a quick call to explore whether this programme fits your team’s needs. We’ll review your challenges, discuss your goals, and determine if this is the right approach to help you scale efficiently. No pressure—just a chance to see if we’re a good match.

Compare course and programme

You can implement the Solid Growth System in two ways — either self-paced with the video course or through a guided, done-with-you programme for your whole team.

Free audit

Free Tool stack audit

Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.

Learn practical hacks to automate repetitive tasks.
Get expert advice on optimising your sales & marketing workflows
Discover quick wins to streamline your operations
Do it yourself

B2B Compound Growth Course

Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.

Self-paced training to learn the compound growth methodology.
Learn the 4 growth engines through real-world examples.
Designed for individuals who want to apply the system themselves.

Best for individuals

Time icon

Watch at your own pace

Individual access icon

Individual course access

Lifetime update icon

Lifetime access + updates

Done with you

Compound Growth Programme

Growth isn’t random—it’s engineered. A done-with-you programme that turns growth into a structured, repeatable process—so your team can execute with confidence and revenue compounds over time.

Fix what’s slowing growth – Identify and remove the real bottlenecks in marketing and sales.
Build a revenue engine – Apply a structured, repeatable process that compounds results.
Get hands-on execution – Work through six workshops with expert guidance, step by step.

Why Solid Growth works

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Solid Growth helps B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 13 years of hands-on experience — helping teams move from firefighting to predictable, repeatable revenue growth.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!

Lila Becker
Lila Becker

We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.

Kristina Palovicova
Kristina Palovicova
Co-founder

Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.

Marloes van Gasteren
Marloes van Gasteren
Springlab
CEO Springlab

I enjoyed the Solid Growth workshop today. A nice variety of exercises and plenty of individual attention from Ewoud for the participants in the group.

Chi Chun Lie
Chi Chun Lie
Prodos
Growth Marketeer

Super nice training to have tools for optimising your e-commerce and marketing. Good to have a fresh look at this process again and to come up with new ideas! I would like to do a deep dive with Ewoud again to dive even more specifically into our data.

Rafaella Heuvelmans
Rafaella Heuvelmans
Yaya
Freelance Online Marketeer

The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.

Jesper Elders
Jesper Elders
Decathlon
Ecommerce Manager
What industries do you work with?
How much time do I need to commit?
How do I know if a programme is right for my business?
What is the difference between a programme and a course?

What we do

Better growth infrastructure

Free audit

Free Tool stack audit

Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.

Learn practical hacks to automate repetitive tasks.
Get expert advice on optimising your sales & marketing workflows
Discover quick wins to streamline your operations

Growth Machine Programme

In just four weeks, we transform the operational chaos in your marketing and sales so your team can stop firefighting and focus on real growth.

Better growth execution

Video course

B2B Compound Growth Course

Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.

Self-paced training to learn the compound growth methodology.
Learn the 4 growth engines through real-world examples.
Designed for individuals who want to apply the system themselves.
Free audit

Free Tool stack audit

Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.

Learn practical hacks to automate repetitive tasks.
Get expert advice on optimising your sales & marketing workflows
Discover quick wins to streamline your operations

Compound Growth Programme

Growth isn’t random—it’s engineered. A done-with-you programme that turns growth into a structured, repeatable process—so your team can execute with confidence and revenue compounds over time.

Better growth execution

Video course

B2B Compound Growth Course

Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.

Self-paced training to learn the compound growth methodology.
Learn the 4 growth engines through real-world examples.
Designed for individuals who want to apply the system themselves.

Best for individuals

Time icon

Watch at your own pace

Individual access icon

Individual course access

Lifetime update icon

Lifetime access + updates

Free audit

Free Tool stack audit

Find out exactly what’s slowing your team down. We’ll audit your current setup and give you personalised recommendations to streamline your operations.

Learn practical hacks to automate repetitive tasks.
Get expert advice on optimising your sales & marketing workflows
Discover quick wins to streamline your operations

Compound Growth Programme

Growth isn’t random—it’s engineered. A done-with-you programme that turns growth into a structured, repeatable process—so your team can execute with confidence and revenue compounds over time.

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