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Strategic E-Commerce Growth
In this module, you’ll learn how to optimise your e-commerce conversion rates at every stage of the customer journey. You’ll discover best practices for key funnel pages, learn how to fix user experience issues with qualitative data, and implement marketing automation to reduce abandonment. This module also covers how to engage customers post-purchase and how to use A/B testing to continuously improve conversion rates.
Conversion Growth
Conversion Growth
Tool
Refine your strategies and increase conversions with valuable website performance insights from Google Analytics.
Tool
Gorgias is an all-in-one helpdesk platform designed specifically for e-commerce brands.
Tool
Simplify email campaigns and audience segmentation with Mailchimp, a powerful tool for effective email marketing.
Tool
Empower your marketing efforts with ActiveCampaign's powerful email automation and personalisation capabilities.
Tool
Set up and manage online stores effortlessly with Shopify, driving sales growth and expanding your entrepreneurial ventures.
Tool
Design and build websites without coding, giving you creative control and freedom over your web projects as an entrepreneur.
A/B testing
Master the art of A/B testing to optimise your eCommerce website and marketing campaigns. This practical course teaches you how to conduct research, plan and design tests, set them up, and analyse results to improve conversion rates and customer experience.
Conversion Growth
Conversion Growth
Conversion rate is the percentage of visitors who take a desired action on your website.
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