Master the art of A/B testing to optimise your eCommerce website and marketing campaigns. This practical course teaches you how to conduct research, plan and design tests, set them up, and analyse results to improve conversion rates and customer experience.
Enrol for freeEnrol nowJoin waiting listMaster the art of A/B testing to optimise your eCommerce website and marketing campaigns. This practical course teaches you how to conduct research, plan and design tests, set them up, and analyse results to improve conversion rates and customer experience.
Learn how to conduct effective research to identify testing opportunities
Understand how to plan, design, and set up A/B tests to optimise performance
Gain the skills to analyse test results and make data-driven improvements
Language: English
Subtitles: English, Dutch
Length:
modules with
video lessons
Lifetime updates & Access
Modules
This is a self-paced, video-based course designed to fit into your schedule. Below are the modules in this course. Each module has multiple video lessons.
Module
1
Learn how to gather and interpret data to identify areas of your website or marketing efforts that need optimisation. This includes both qualitative and quantitative research methods.
video lessons
Length:
hours
Understand how to use analytics and user feedback to find areas for improvement
Gain insights into customer behaviour by analysing how customers interact with your site
Learn to prioritise testing areas based on potential impact on performance
Module
2
Discover how to plan effective A/B tests by formulating hypotheses, selecting variables, and designing experiments that yield meaningful results. This module guides you through creating test plans that are reliable and valid.
video lessons
Length:
hours
Develop clear hypotheses for testing based on your research findings
Learn how to select the right elements to test, such as headlines or images
Gain skills in designing experiments that ensure accurate and actionable results
Module
3
Get hands-on experience setting up A/B tests using practical tools. Learn how to implement tests correctly to ensure accurate data collection and avoid common pitfalls that can invalidate results.
video lessons
Length:
hours
Acquire proficiency in using A/B testing tools to set up your experiments
Understand how to configure tests properly to minimise errors and biases
Learn to monitor tests to ensure they run smoothly and collect valid data throughout the testing period
Module
4
Analyse the results of your A/B tests and interpret the data to make informed decisions. This module teaches you how to determine statistical significance and apply your findings to optimise your eCommerce site.
video lessons
Length:
hours
Develop the ability to interpret test data and identify the winning variations
Understand concepts like statistical significance and confidence levels
Learn how to implement changes based on test outcomes to improve website performance and customer experience
Bonus
Get instant access to a collection of proven templates, worksheets, and checklists designed to streamline your growth efforts.
Lots of examples from real ecommerce brands
B2B & B2C examples, both start-ups and scale-ups
Practical exercises that you can use tomorrow
If your company is not
Ecommerce
If you're not ready to scale your business
Startups without existing revenue
Ewoud Uphof
Hi, I'm Ewoud. Since 2012 I've helped to scale (growth teams from) start-ups to exchange-listed companies. Let me bring a decade of experience to your team.
Ewoud Uphof
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
Pricing
The programme consists of 3 consecutive phases.
€
999
Learn how to conduct effective research to identify testing opportunities
Understand how to plan, design, and set up A/B tests to optimise performance
Gain the skills to analyse test results and make data-driven improvements
Get instant access to the full video course with lifetime updates. Learn at your own pace with case studies, exercises, and examples to apply in real-world scenarios. All courses are in English, with subtitles available in English and Dutch. A VAT invoice is provided upon request.
FAQ
Language: English
Subtitles: English, Dutch
Length:
modules with
video lessons
Lifetime updates & Access