A/B testing

Master the art of A/B testing to optimise your eCommerce website and marketing campaigns. This practical course teaches you how to conduct research, plan and design tests, set them up, and analyse results to improve conversion rates and customer experience.

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Course Outcomes

Master the art of A/B testing to optimise your eCommerce website and marketing campaigns. This practical course teaches you how to conduct research, plan and design tests, set them up, and analyse results to improve conversion rates and customer experience.

Learn how to conduct effective research to identify testing opportunities

Understand how to plan, design, and set up A/B tests to optimise performance

Gain the skills to analyse test results and make data-driven improvements

Course Details

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Language: English

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Subtitles: English, Dutch

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Length:

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modules with

video lessons

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Lifetime updates & Access

Symbol 3 growth levels Solid Growth
A/B testing
Outcomes
Outline
Who is it for?
Testimonials
Instructor
Pricing
FAQ
Enrol for freeBuy accessJoin waiting list

Modules

What you will learn

This is a self-paced, video-based course designed to fit into your schedule. Below are the modules in this course. Each module has multiple video lessons.

Module

1

Conducting Research

Learn how to gather and interpret data to identify areas of your website or marketing efforts that need optimisation. This includes both qualitative and quantitative research methods.

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video lessons

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Length:

hours

Understand how to use analytics and user feedback to find areas for improvement

Gain insights into customer behaviour by analysing how customers interact with your site

Learn to prioritise testing areas based on potential impact on performance

Module

2

Planning and Designing A/B Tests

Discover how to plan effective A/B tests by formulating hypotheses, selecting variables, and designing experiments that yield meaningful results. This module guides you through creating test plans that are reliable and valid.

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video lessons

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Length:

hours

Develop clear hypotheses for testing based on your research findings

Learn how to select the right elements to test, such as headlines or images

Gain skills in designing experiments that ensure accurate and actionable results

Module

3

Setting Up Tests

Get hands-on experience setting up A/B tests using practical tools. Learn how to implement tests correctly to ensure accurate data collection and avoid common pitfalls that can invalidate results.

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video lessons

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Length:

hours

Acquire proficiency in using A/B testing tools to set up your experiments

Understand how to configure tests properly to minimise errors and biases

Learn to monitor tests to ensure they run smoothly and collect valid data throughout the testing period

Module

4

Analysing Results

Analyse the results of your A/B tests and interpret the data to make informed decisions. This module teaches you how to determine statistical significance and apply your findings to optimise your eCommerce site.

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video lessons

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Length:

hours

Develop the ability to interpret test data and identify the winning variations

Understand concepts like statistical significance and confidence levels

Learn how to implement changes based on test outcomes to improve website performance and customer experience

Bonus

Course also includes

Get instant access to a collection of proven templates, worksheets, and checklists designed to streamline your growth efforts.

Lots of examples from real ecommerce brands

B2B & B2C examples, both start-ups and scale-ups

Practical exercises that you can use tomorrow

Tools

Discover must-have tools

Get access to a curated stack of essential tools to scale your business. With each course, you’ll learn how to best leverage these platforms to support your growth.

Who is this for?

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Who this is not for:

If your company is not

Ecommerce

If you're not ready to scale your business

Startups without existing revenue

People not committed to long-term growth strategies

Testimonials

More than 1,500 marketers trained

Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.

Max Savonije
Max Savonije
Nestmanager
Founder

Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.

Timon Tlomaczewski
Timon Tlomaczewski
The Talent Institute
Digital Designer

Super nice training to have tools for optimising your e-commerce and marketing. Good to have a fresh look at this process again and to come up with new ideas! I would like to do a deep dive with Ewoud again to dive even more specifically into our data.

Rafaella Heuvelmans
Rafaella Heuvelmans
Yaya
Freelance Online Marketeer

When we had just started the brand, Solid Growth gave me good advice on setting up the customer journey for Afterkar. Ewoud assisted me well with the basics of Shopify and Klaviyo. Solid Growth works quickly and collaborates effectively.

Robbert Appels
Robbert Appels
Co-founder Afterkar

Ewoud is a smart guy and a great sparring partner. He adds the most value in solving growth challenges in an abstract way and in unravelling the principles behind the problem. In this way, Ewoud helps to structure growth and finds growth opportunities.

Olaf Arkauer
Olaf Arkauer
Suite 702
Co-founder

I enjoyed the Goal Tree workshop today. A nice variety of exercises and plenty of individual attention from Ewoud for the participants in the group.

Chi Chun Lie
Chi Chun Lie
Prodos
Growth Marketeer

We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.

Menno van Gerven
Menno van Gerven
DoubleSmart
Marketing Manager

Ewoud's Growth Hacking sessions were invaluable, providing inspiration and practical tools that kickstarted my career. The tips were highly applicable to my job as a Growth Hacker. Even years later, I still consult Ewoud on this topic. I really enjoy working with him.

Joël Monté
Joël Monté
Strategiefabriek
Growth Markteer

The sessions were very useful in dissecting our key KPIs (Revenue and CLV) into the underlying metrics and their interrelationships. By building KPI trees and customer journeys, I gained insight into the types of drivers that can accelerate certain growth.

Jesper Elders
Jesper Elders
Decathlon
Ecommerce Manager

Very informative training! Ewoud is clear and also extremely likable and enthusiastic. The training has definitely helped me in my professional development.

Nino van Viegen
Nino van Viegen
Prodos
Online Marketing Specialist

Had a very inspiring workshop where you really learn to look at the big picture and thus understand which levers you can pull to increase profits.

Coen van Vliet
Coen van Vliet
Prodos
Web data analyst

Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.

Marloes van Gasteren
Marloes van Gasteren
Springlab
CEO Springlab

Great course for those who want to start optimizing their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!

Noor Jansen
Noor Jansen
Yaya
Junior Online Marketeer

The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.

Michelle Wolters
Michelle Wolters
Klup
Co-founder

We are a startup and we worked with Ewoud on our marketing strategy, and it was very helpful! His structured way worked well for us. So we really recommend working with Ewoud for strategic marketing plan and get advise on execution of it.

Kristina Palovicova
Kristina Palovicova
Co-founder

It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!

Erik Oosterom
Erik Oosterom
Prodos
Tech & Data Specialist

Had a very nice training from Ewoud! Gave lots of tips and tricks to start working in a structured and focused manner. Definitely recommended!

Laura van Steveninck
Laura van Steveninck
Decathlon
Graphic Designer

Super handy training, full of practical tips & tools on time-management and email management

Laurens Spiele
Laurens Spiele
Decathlon
Head of Channels & Solutions

Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.

Machteld van der Does
Machteld van der Does
SOPHIA MAE
Senior Allround Marketeer

The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.

Peter-Paul de Leeuw
Peter-Paul de Leeuw
Amberscript
CEO

Ewoud helped us find impactful retention funnel improvements with a framework suited to our business model. He challenged our approach with the right questions. Overall, Ewoud combines high-level strategic thinking with detailed campaign expertise.

Christoph van der Klaauw
Christoph van der Klaauw
Snappcar
COO

Amazing workshop. Thanks a lot. Really helped me (re)organising my planning, agenda and email with loads of practical tips. But most importantly, a wakeup call to change my mindset towards tasks, priorities and planning.

Gaby Ghusen
Gaby Ghusen
The Talent Institute
Digital Innovator

Ewoud Uphof

Meet your instructor

Hi, I'm Ewoud. Since 2012 I've helped to scale (growth teams from) start-ups to exchange-listed companies. Let me bring a decade of experience to your team.

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Marketing teacher

Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.

Growth Advisor

On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.

Experienced head of growth

Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.

Seasoned entrepreneur

Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.

Read more

Pricing

Invest in your growth

The programme consists of 3 consecutive phases.

Course Access

999

incl VAT

Learn how to conduct effective research to identify testing opportunities

Understand how to plan, design, and set up A/B tests to optimise performance

Gain the skills to analyse test results and make data-driven improvements

Get instant access to the full video course with lifetime updates. Learn at your own pace with case studies, exercises, and examples to apply in real-world scenarios. All courses are in English, with subtitles available in English and Dutch. A VAT invoice is provided upon request.

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FAQ

Questions about the course?

Who is this course for?
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What's your refund policy?
Other question? Reach out.

Course Details

🗣️

Language: English

💬

Subtitles: English, Dutch

⏱️

Length:

🎥

modules with

video lessons

♾️

Lifetime updates & Access