Resources
Tools
Books
Concepts

A/B testing

Analysing Results

Analyse the results of your A/B tests and interpret the data to make informed decisions. This module teaches you how to determine statistical significance and apply your findings to optimise your eCommerce site.

Analysing Results

Resources

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Analysing Results

Tools

VWO

Tool

VWO

Conversion optimisation tool for A/B testing and website improvement.

Google Analytics

Tool

Google Analytics

Refine your strategies and increase conversions with valuable website performance insights from Google Analytics.

Google Sheets

Tool

Google Sheets

Analyse data and collaborate effectively with Google Sheets, an essential tool for marketers working with reports.

Take the next step

See next course
illustration steps for growth

Analysing Results

Books

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Analysing Results

Concepts

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