Resources
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Books
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A/B testing

Planning and Designing A/B Tests

Discover how to plan effective A/B tests by formulating hypotheses, selecting variables, and designing experiments that yield meaningful results. This module guides you through creating test plans that are reliable and valid.

Planning and Designing A/B Tests

Resources

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Planning and Designing A/B Tests

Tools

VWO

Tool

VWO

Conversion optimisation tool for A/B testing and website improvement.

Airtable

Tool

Airtable

Collaborate seamlessly and organise data-driven projects with ease using Airtable, enhancing productivity for marketers.

Notion

Tool

Notion

Organise, plan, and document strategies and projects effectively with Notion, your collaborative workspace for marketing.

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Planning and Designing A/B Tests

Books

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Planning and Designing A/B Tests

Concepts

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