B2B engagement

First impressions matter, but sustained engagement wins deals. In this step, you'll optimise your landing pages, email sequences, and website content to keep potential customers engaged. You'll ensure visitors don't just arrive—they stay, interact, and move deeper into your funnel.

B2B engagement

Introduction

Engagement is the key to moving leads through the pipeline. This guide covers content marketing, email nurturing, and social engagement strategies to keep your audience active and interested in your brand.

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Relevant tools

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HubSpotHubSpot

HubSpot

Centralise your marketing, sales, and customer service efforts with HubSpot’s all-in-one CRM platform.

WebflowWebflow

Webflow

Design and launch stunning websites without coding using Webflow, built for creativity and control.

LeadinfoLeadinfo

Leadinfo

Identify website visitors with Leadinfo, offering instant insights to improve lead generation strategies.

LeadpagesLeadpages

Leadpages

Build and optimise landing pages with Leadpages, offering an intuitive drag-and-drop interface, mobile responsiveness, and conversion tracking.

UnbounceUnbounce

Unbounce

Build high-converting landing pages in minutes with Unbounce, offering drag-and-drop design, A/B testing, and customisable templates for campaigns.

InstapageInstapage

Instapage

Create and optimise landing pages with Instapage, designed for marketers needing advanced tools for A/B testing, analytics, and team collaboration.

JustunoJustuno

Justuno

Boost conversions with Justuno’s smart pop-ups, exit-intent offers, and customisable banners, designed to maximise eCommerce revenue.

Relevant books

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Traction
Book summary & review

Traction

Gino Wickman

Discover actionable frameworks to align your team, prioritise efforts, and drive sustainable business momentum.

Influence
Book summary & review

Influence

Robert Cialdini

Understand the psychology of persuasion and apply ethical strategies to influence decisions and drive action effectively.

Breakthrough Advertising
Book summary & review

Breakthrough Advertising

Eugene M. Schwartz

Learn timeless principles of ad psychology to create campaigns that resonate deeply and drive sales.

Free course

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Learn compound growth (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

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About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

15 years experience

1,500 marketers trained since 2015

Exited 6 companies

For over 15 years, I have been working at the intersection of marketing, sales, and business systems, helping companies achieve predictable, structured growth. My journey began in 2010 when I founded my first company. Since then, I have started and exited multiple businesses, advised global brands, and developed growth strategies that have generated millions in revenue.

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Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.

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Unlock compound growth in 100 days

Video course

Best for individuals

Video icon

9h

video course

Time icon

Self-paced

Master the Solid Growth System at your own pace — perfect for individual marketers and consultants who want to upgrade their skills and apply the system themselves.

Satisfaction guarantee

Guided implementation

Group icon

Best for teams

Time icon

14

week programme

Team access

10

course licenses

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