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B2B Engine

Turn your sales funnel into a predictable B2B growth engine. A plug-and-play system to generate more leads, and close deals faster.

Get more leads with proven lead generation tactics.

Convert leads to meetings seamlessly.

Close deals faster with a better CRM setup.

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B2B Engine
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About the course

You want to build a B2B funnel that converts, but where do you even start? From generating leads to closing deals, the steps can feel overwhelming. What should you prioritise? How do you connect marketing and sales into a seamless funnel? It’s frustrating, and trying to figure it all out on your own can feel like an impossible task. You’re not alone.

This course will teach you exactly what to do, step by step. No fluff, no jargon—just clear, actionable guidance to optimise your lead generation and sales systems. From setting up inbound campaigns to structuring sales pipelines, we’ll cover what works, what doesn’t, and how to drive better results. You’ll learn how to build a growth engine that creates more meetings, nurtures leads effectively, and converts them into new customers.

By the end of this course, you’ll know exactly how to build and optimise each stage of your sales growth engine, creating a seamless system that connects marketing and sales into a high-performing funnel.

What you'll learn

Course outcomes

Get more leads with proven lead generation tactics.

Convert leads to meetings seamlessly.

Close deals faster with a better CRM setup.

Modules

Turn bottlenecks into B2B opportunities

Turn bottlenecks into B2B opportunities

Understand the key stages of your B2B funnel and identify gaps in your current system. Explains how the B2B growth machine works, covering marketing and sales alignment, and how leads flow through the funnel.

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Build a lead generation system

Build a lead generation system

Discover and implement powerful lead generation systems tailored to your business, driving a steady flow of high-quality leads with actionable, proven strategies

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Improve your sales funnel

Improve your sales funnel

Optimise your sales funnel with systems that seamlessly guide leads from initial interest to scheduled meetings, ensuring a smoother, more effective conversion process.

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Build a sales pipeline that converts

Build a sales pipeline that converts

Design a B2B sales pipeline with the right CRM. Track leads effectively and increase conversions by managing each stage efficiently.

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Automate B2B workflows

Automate B2B workflows

Learn to automate B2B tasks like lead follow-ups and CRM updates with Zapier, freeing up time for impactful work and keeping everything organised.

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B2B A/B testing

B2B A/B testing

Master the foundations of A/B testing in a B2B context. This guide equips you with the tools to set up your first experiment, analyse results, and build a sustainable testing program. Ideal for professionals ready to implement and learn through action.

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Course details

Who the course is for

B2B teams struggling to turn leads into booked meetings.

Sales teams needing a plug-and-play system for growth.

Marketers seeking proven strategies to scale B2B pipelines.

Course outcomes

🗣️

Language: English

💬

Subtitles: English, Dutch

⏱️

Length:

🎥

4

modules with

video lessons

♾️

Lifetime course updates & access to video platform

Bonus material

Bonus 1

Lead generation playbook with templates

Pre-written email campaigns and Figma flowcharts to kickstart your lead generation. Includes proven templates for various B2B industries.

Bonus 2

Best B2B funnels swipe file

Explore top-performing funnels with walkthroughs and actionable insights. Use these examples as inspiration to build your own.

Bonus 3

CRM setup checklist for B2B success

Step-by-step checklist to set up your CRM efficiently. Optimise lead tracking and deal management for faster, smoother sales.

Tools used in this course

Get access to a curated stack of essential tools to scale your business and learn how to best leverage them to support your growth.

Meet your instructor

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Hi, I'm Ewoud. Since 2012 I've helped to scale (growth teams from) start-ups to exchange-listed companies. Let me bring over a decade of experience to your team.

It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!

Erik Oosterom
Erik Oosterom
Prodos
Tech & Data Specialist

Ewoud's Growth Hacking sessions were invaluable, providing inspiration and practical tools that kickstarted my career. The tips were highly applicable to my job as a Growth Hacker. Even years later, I still consult Ewoud on this topic. I really enjoy working with him.

Joël Monté
Joël Monté
Strategiefabriek
Growth Markteer

Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.

Machteld van der Does
Machteld van der Does
SOPHIA MAE
Senior Allround Marketeer

Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.

Max Savonije
Max Savonije
Nestmanager
Founder

Great course for those who want to start optimizing their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!

Noor Jansen
Noor Jansen
Yaya
Junior Online Marketeer

Super nice training to have tools for optimising your e-commerce and marketing. Good to have a fresh look at this process again and to come up with new ideas! I would like to do a deep dive with Ewoud again to dive even more specifically into our data.

Rafaella Heuvelmans
Rafaella Heuvelmans
Yaya
Freelance Online Marketeer

The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.

Peter-Paul de Leeuw
Peter-Paul de Leeuw
Amberscript
CEO

Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.

Timon Tlomaczewski
Timon Tlomaczewski
The Talent Institute
Digital Designer

Frequently asked questions (FAQ)

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Free course

B2B Engine

Get more leads with proven lead generation tactics.
Convert leads to meetings seamlessly.
Close deals faster with a better CRM setup.
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Free Course

1500

incl VAT
Free module

Turn your sales funnel into a predictable B2B growth engine. A plug-and-play system to generate more leads, and close deals faster.

Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
‍If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.