Turn your sales funnel into a predictable B2B growth engine. A plug-and-play system to generate more leads, and close deals faster.
Get more leads with proven lead generation tactics.
Convert leads to meetings seamlessly.
Close deals faster with a better CRM setup.
You want to build a B2B funnel that converts, but where do you even start? From generating leads to closing deals, the steps can feel overwhelming. What should you prioritise? How do you connect marketing and sales into a seamless funnel? It’s frustrating, and trying to figure it all out on your own can feel like an impossible task. You’re not alone.
This course will teach you exactly what to do, step by step. No fluff, no jargon—just clear, actionable guidance to optimise your lead generation and sales systems. From setting up inbound campaigns to structuring sales pipelines, we’ll cover what works, what doesn’t, and how to drive better results. You’ll learn how to build a growth engine that creates more meetings, nurtures leads effectively, and converts them into new customers.
By the end of this course, you’ll know exactly how to build and optimise each stage of your sales growth engine, creating a seamless system that connects marketing and sales into a high-performing funnel.
Get more leads with proven lead generation tactics.
Convert leads to meetings seamlessly.
Close deals faster with a better CRM setup.
Understand the key stages of your B2B funnel and identify gaps in your current system. Explains how the B2B growth machine works, covering marketing and sales alignment, and how leads flow through the funnel.
Discover and implement powerful lead generation systems tailored to your business, driving a steady flow of high-quality leads with actionable, proven strategies
Optimise your sales funnel with systems that seamlessly guide leads from initial interest to scheduled meetings, ensuring a smoother, more effective conversion process.
Design a B2B sales pipeline with the right CRM. Track leads effectively and increase conversions by managing each stage efficiently.
Learn to automate B2B tasks like lead follow-ups and CRM updates with Zapier, freeing up time for impactful work and keeping everything organised.
Master the foundations of A/B testing in a B2B context. This guide equips you with the tools to set up your first experiment, analyse results, and build a sustainable testing program. Ideal for professionals ready to implement and learn through action.
B2B teams struggling to turn leads into booked meetings.
Sales teams needing a plug-and-play system for growth.
Marketers seeking proven strategies to scale B2B pipelines.
Language: English
Subtitles: English, Dutch
Length:
4
modules with
video lessons
Lifetime course updates & access to video platform
Bonus 1
Pre-written email campaigns and Figma flowcharts to kickstart your lead generation. Includes proven templates for various B2B industries.
Bonus 2
Explore top-performing funnels with walkthroughs and actionable insights. Use these examples as inspiration to build your own.
Bonus 3
Step-by-step checklist to set up your CRM efficiently. Optimise lead tracking and deal management for faster, smoother sales.
It's great that we can use our own customers as examples live and that we can immediately apply the learning points in practice during the exercises. Excellent!
Ewoud's Growth Hacking sessions were invaluable, providing inspiration and practical tools that kickstarted my career. The tips were highly applicable to my job as a Growth Hacker. Even years later, I still consult Ewoud on this topic. I really enjoy working with him.
Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.
Ewoud has helped me well in identifying the biggest challenges of my business. By listening carefully and asking the right questions, I realized that the biggest 'problems' I thought were hindering growth are not the issue.
Great course for those who want to start optimizing their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!
Super nice training to have tools for optimising your e-commerce and marketing. Good to have a fresh look at this process again and to come up with new ideas! I would like to do a deep dive with Ewoud again to dive even more specifically into our data.
The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.
Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.
Absolutely. This course breaks down the fundamentals in a way that anyone can grasp, no matter your experience level. It’s designed to give you a strong foundation without overwhelming you with technical jargon. And I have even created a wiki with an explainer for all the concepts used.
This course is built on my experience of delivering in-person trainings since 2015, where I’ve trained over 1,500 marketers—from beginners to seasoned professionals.
It’s shaped by my hands-on work running two marketing agencies and helping companies scale, taking me from an operator to a head of growth. Because I’ve been in your shoes, I deeply understand the challenges you face.
Every lesson is designed to tackle real-world problems with actionable, no-fluff strategies—the kind of course I wish I had when I was starting out.
No, once you’re enrolled, all future updates to the course you have purchased are included. The only condition is that if major expansions or entirely new sections are added, they might be packaged separately, but your core course access remains fully updated at no additional cost.
You’ll have immediate access to all of the material, and won’t need to wait to watch all of the content I’ve included. You can start at your own pace and revisit the material anytime. You’ll also receive access to any future updates as they are added.
With the paid course, you get direct access to me and a dedicated community where you can ask questions not only about the course but also about growth strategies in general. Whether it’s me or others in the community, you’ll get support when you need it. If something isn’t working or you have a technical question about the course, you can always reach out to me directly. And if you need help applying these strategies to your specific business, we can set up a paid consultancy session to go deeper into your goals.
No, it does not come with email or phone support. These are self-guided courses. It’s up to you to take what I teach and apply it to your business.
However, if you have questions, the paid course comes with access to the community.
Yes, the price includes 21% VAT. The online course platform will provide you with a receipt, but it’s not an official VAT invoice. If you need a VAT invoice with all your company information and a purchase order number, please contact me directly, and I’ll create it for you.
Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.
Turn your sales funnel into a predictable B2B growth engine. A plug-and-play system to generate more leads, and close deals faster.