How to choose the right acquisition channel

Every channel can work — but not all of them will work for you right now. This article helps you pick the best one based on your offer, audience, and goals. You’ll learn how to sequence your bets, avoid waste, and know when it’s time to add a second channel.

Use a channel scorecard

Test one at a time

Focus on intent over trend

How to choose the right acquisition channelHow to choose the right acquisition channel
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Introduction

Conclusion

About the author

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.

15 years experience

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1,500 marketers trained since 2015

Exited 6 companies

Further reading

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