Marketing automation
The marketing automation tools I use to boost e-commerce conversions and engage customers effectively.
When it comes to scaling e-commerce, marketing automation is a game-changer. I’ve tested countless automation tools, and the ones on this page are my go-to resources for creating flows that convert visitors into buyers and buyers into loyal customers. These tools aren’t just about sending emails; they enable you to deliver personalised experiences, segment audiences, and trigger the right actions based on customer behaviour.
Automation allows you to stay connected with customers at every stage of their journey—from abandoned carts to post-purchase follow-ups. Here, you’ll find the best tools I’ve relied on to build those customer journeys and increase lifetime value. Whether you’re just getting started with automation or optimising an established strategy, these tools will help you create effective, results-driven campaigns.
Set up and manage online stores effortlessly with Shopify, driving sales growth and expanding your entrepreneurial ventures.
Email marketing platform with automation tailored for e-commerce.
Simplify email campaigns and audience segmentation with Mailchimp, a powerful tool for effective email marketing.
Gorgias is an all-in-one helpdesk platform designed specifically for e-commerce brands.
Empower your marketing efforts with ActiveCampaign's powerful email automation and personalisation capabilities.
Tools like Mailchimp, ActiveCampaign, and HubSpot offer user-friendly automation features for lead nurturing and tracking.
Automate your customer journey with powerful tools for abandoned cart recovery, behavioural triggers, and follow-up sequences.
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