B2B marketing automation
The marketing automation tools I use to boost e-commerce conversions and engage customers effectively.
When it comes to scaling e-commerce, marketing automation is a game-changer. I’ve tested countless automation tools, and the ones on this page are my go-to resources for creating flows that convert visitors into buyers and buyers into loyal customers. These tools aren’t just about sending emails; they enable you to deliver personalised experiences, segment audiences, and trigger the right actions based on customer behaviour.
Automation allows you to stay connected with customers at every stage of their journey—from abandoned carts to post-purchase follow-ups. Here, you’ll find the best tools I’ve relied on to build those customer journeys and increase lifetime value. Whether you’re just getting started with automation or optimising an established strategy, these tools will help you create effective, results-driven campaigns.
Boost eCommerce conversions with Klaviyo’s advanced email marketing and automation features.
Automate your marketing with ActiveCampaign, providing robust tools for email, CRM, and customer journeys.
Simplify email marketing with Mailchimp, offering tools for segmentation, automation, and campaign analytics.
Centralise your marketing, sales, and customer service efforts with HubSpot’s all-in-one CRM platform.
Manage leads and automate your workflows with Keap, designed for small businesses to boost efficiency and customer engagement.
Engage your audience with Brevo, offering email and SMS marketing, custom automation, and easy-to-read performance reports.
Video courses for growth pros, built on 13 years of experience.
Learn how to manage your work week and achieve peak productivity. Practical tips to work smarter, not harder.
Build a sustainable B2B growth system with clear strategies for lead generation, funnel optimisation, and deal size expansion—achieve compound growth without burning out.
Take control of ecommerce growth with a clear, simple strategy. A systemised approach to profitable growth.
Step-by-step guides packed with actionable insights and tips.
Foundational books that shape my proven growth frameworks.
Blog posts with insights on topics that matter for growth pros.
Simple, jargon-free explanations of key growth concepts.
A curated selection of advanced e-commerce tools for scaling growth, optimising customer journeys, and refining strategies.
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The e-commerce CMS platforms I use to build scalable, high-performing online stores.
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Answers to the most frequently asked questions I get on this topic.
Tools like Mailchimp, ActiveCampaign, and HubSpot offer user-friendly automation features for lead nurturing and tracking.
The marketing automation tools I use to nurture leads and turn prospects into loyal B2B customers.
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