.avif)
Get my free 7-day mini-course on driving growth across the full funnel.
For agencies, consultancies, and companies selling B2B services, not software.
Build a predictable, always-on demand engine that compounds traffic and attention instead of chasing one-off campaigns.
Build a marketing funnel that captures, qualifies, and nurtures leads automatically so your pipeline never runs dry.
Turn your pipeline into a predictable system that converts qualified leads into paying clients consistently and confidently.
Maximise the value of every client relationship by improving retention, loyalty, and lifetime revenue.
.png){kind=avatar}
I help B2B service companies drive growth across the entire funnel.
At Decathlon Netherlands, I advise the e-commerce team each quarter on growth. The role allowed me to validate my growth framework at enterprise scale while also delivering training over several years.
2018 - present
.jpeg)
At Kees de Boekhouder, the largest independent bookkeeper in the Netherlands, I introduced a structured growth rhythm. Within five months revenue was back on target.
May 2024 - October 2024
I supported Ligo, a legal tech scale-up preparing for acquisition, by redesigning the customer journey and improving automation in HubSpot. The work reduced churn and improved client retention.
Nov 2023 - March 2024
At BridgeFund, one of the fastest-growing scale-ups in the Netherlands, I first improved website conversion through structured testing. Afterwards, I mentored their in-house marketer to embed CRO capabilities.
May 2024 - October 2024
%20(1).jpeg)
In an interim role, built growth operations for Yaya’s e-commerce team. Introduced weekly dashboards, optimised paid acquisition, improved conversion through A/B testing, and prepared the ground for a smooth transition to a permanent manager.
May 2016 - Dec 2016
Grew the agency into a scalable B2B services company by building the inbound funnel, leading sales, and expanding the team to 11 while maintaining strong client relationships.
May 2024 - October 2024
Co-founder of a Pipedrive-focused B2B CRM agency. Built the inbound funnel and lead generation engine that helped position the company as one of only two Pipedrive Premium agencies in the Netherlands.
Oct 2020 - May 2024
.jpeg)
Co-created the first growth training in 2015 and taught every cohort for the next decade. Delivered workshops to hundreds of marketers and refined frameworks through their questions and experiments.
Jan 2016 - present
Responsible for growth at HotelGift, building a team and driving experiments across paid acquisition, conversion optimisation and retention to lift bookings and repeat use.
Jun 2016 - Jul 2017
.jpeg)
Brought A/B testing to NU.nl, one of the Netherlands’ largest news sites. Created an optimisation roadmap, ran research and tests, and helped establish an internal experimentation agency that still drives decisions today.
May 2016 - Dec 2016
Full-funnel marketers see the bigger picture of growth, so they create more impact, whichever role they take on. That’s why they drive more revenue, accelerate their careers, and earn higher pay.
.webp)
Understand how B2B growth works across the full funnel. Seven daily emails covering demand generation, marketing, sales, and retention.
Learn and apply all aspects of B2B growth. A practical video course with lots of examples, exercises and tactics made for busy B2B marketers.
Need hands-on help implementing the system? I work with select B2B service companies on growth strategy, funnel optimisation, and marketing automation.
