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Master the 12 growth metrics that matter and
unlock compound growth in 14 weeks.
Rick jumps from one shiny tactic to the next, hoping something sticks. He’s always busy but never sure what actually moved the needle.
Steve squeezes every drop from a single traffic source. Results climb fast... until they don't. With the core channel hitting the limit, extra budget won't grow anymore.
Sarah gets how growth really works: 10% improvements across the 12 metrics that matter, drive +214% growth.
Every new cool idea has to be implemented immediately.
Stressed and busy all the time, because yesterday's quick fix broke something else.
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You rarely open the analytics, so you don't what's working and what's not.
At least 5 projects run in parallel; none gets the attention needed to work.
Every new lead now costs more than the last. CPA is above target.
Ad platforms raise prices annually, so the same spend reaches fewer people.
Visitors arrive, but sign-ups stay flat. You cannot see what blocks them.
Sales expect leads to appear from nowhere. They don't understand this takes time.
Solid Sarah uses compound growth to double her revenue, without doubling her workload.
Want to learn how she does it? Watch the free course and follow the 3 marketers while they each execute 6 experiments. See the tactics they use and the results they get.
Free course
45 min
English
English, Dutch
Make one 10% improvement each week. Combine them on 12 metrics 12 weeks, the improvements work together to more than double your revenue with the same workload for marketing.
Every B2B funnel looks different, but the categories for growth are always the same. Every B2B company relies on those same 4 categories. I call these categories 'growth engines'.
These growth engines are connected and power revenue together.
B2B growth always starts with traffic, then the traffic is converted into leads. The sales team converts those leads into new clients. Finally, you retain the customers for the long term and their contract value grows over time.
12 metrics feed the 4 engines above and, taken together, set revenue. Whether you're aware of them or not, these numbers already run your funnel.
Think of them as a world map of growth: with this overview, it's much easier to find your way through B2B growth. Many of the 1,500 marketers I've trained, tell me the model helps them to get an overview of growth.
Lift all 12 metrics with 10% and something magical happens: the results don't just add up (120%), but they multiply (214%). In simple terms: you get growth for free.
This is called compound growth. This is the same as compound interest on your savings account. Even Einstein admired it's power:
Compound interest is the eighth wonder of the world. He who understands it, earns it ... he who doesn't, pays it.
Albert Einstein
Apply the same maths to your funnel and 12 small improvements turn into 214% growth. Who doesn't want free growth?
Free course
45 min
English
English, Dutch
Each slide shows the impact of adding 10% improvements. Build a solid foundation, metric by metric. The results build up over time, until they are unstoppable in week 14. Fits busy teams.
With accurate numbers in one place you can track every move we make over the next 13 weeks. Learn the simple Solid Growth scorecard.
Follow my checklists for the most commons mistakes in CRM, tracking and funnel gaps.
Talk to the people who pay the bills. You might ask me:
‘What do customers have to do with the products we eventually want them to buy?’
Doing customer research has so many ways it directly drives revenue.
Reach the right people by balancing paid and organic channels. When I first work with B2B teams, they usually have too many channels running for the team size.
You can't get the best results if you are sprinting and putting out fires.
Learn what makes engaging advertising, so people actually click.
The principles are the same for cold emails, video ads or Google Ads. Lots of examples to show you how to do it for your ads.
Keep visitors on the page. Strong first impressions (copywriting too) matter on your website too.
Learn my best tips for landing pages that work for any B2B company. Also learn how to spot technical issues from your Analytics.
Convert traffic into leads. Learn how to spot what's wrong with forms, meeting schedulers and non-landing pages.
Fix the leaks in your website, so you get more leads.
Warm up new leads. Timely emails and helpful content guide contacts to engage, moving them to marketing-qualified status.
The best practices for email nurture flows that sales teams LOVE.
Fill the sales calendar. Smart routing and user-friendly schedulers turn activated leads into confirmed meetings.
We only need to improve 10% to get to massive compound results for the funnel as a whole.
Run sharper discovery calls. Learn my structure to turn confusion into future assets.
Save the sales team time by better qualification process before the meeting. Give marketing team new insights with a process to turn sales calls into copywriting for ads and emails.
Learn how to counter objections, both in the sales meeting and which marketing assets to create to prevent them in the first place.
This is where marketing and sales need to work together. Copy my process how to work together to achieve both your targets.
Close more deals. Persuasive proposals, timely follow-ups, and improved objection handling after the call lift the percentage of offers that end in a signed agreement.
Secure longer relationships from the start. Small changes help you to get longer contracts (on average).
Small changes in the onboarding, retention and upsell drive a lot of revenue and profit.
Increase what each customer buys. Bundles and cross-sells add extra units to every invoice.
Capture full value. Small positioning and packaging tweaks raise the average price per unit without changing the core product.
Pick the format that suits your pace and resources: do it yourself, join a guided programme, or work with us in a done-with-you partnership.
Short videos and plug-and-play templates teach you the full 14-week growth plan. Study when it suits you and launch the cycle at your own pace.
Get the same course plus live support. A personal kick-off call and weekly Q&A sessions in small groups help you answer questions, get feedback, and keep you on track.
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I work with your team to run the plan, track the numbers and lift results, leaving you with a repeatable system and a upskilled team.
Best for individuals
Best for individuals
Best for teams
Individual course access
Individual course access
Team course access
Do it yourself
Weekly group calls
Private team calls
€995 ex VAT
€1,950 ex VAT
€28,000 ex VAT
Default 14-week programme
Personalised 14-week execution plan
Custom 14-week execution plan
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All templates included
All templates included
All templates included
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
Finish a full growth cycle in 14 weeks and see momentum from week 1.
Quick wins from week 1
14-week step-by-step schedule
Focus on 1 growth metric each week
My exact process that has worked for 50+ companies and 1500+ marketers.
1500+ marketers trained on the system
Built for real world: includes room for error
My exact process to grow 50+ companies
Fits service, SaaS, and consultancy model: whatever your funnel or pricing.
B2B service companies
From €100K - €15M annual revenue
Funnels based on meetings & proposals
Complete toolkit with example data, templates, and step-by-step guidance.
Covers all 12 growth metrics
Demo dataset for hands-on practice
60+ examples & quick wins
Implement compound growth next to current workload. Designed with busy teams in mind.
1h/week video course
3h/week direct implementation
Fits alongside daily work
Use the tools you already have; learn exactly how to wire them in.
Works with Hubspot, Pipedrive & others
Simple scorecard that works for anyone
Track the essential data (bonus)
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Booomtag
Transpack Packaging
Founders
Springlab
Nestmanager
Strategiefabriek
Easy Ergonomics
Cortazu
The Talent Institute
Klup
Kees de Boekhouder
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Mooie Boules
Bridgefund
Yaya
Ligo
Amberscript
Snappcar
SOPHIA MAE
Decathlon
Friesland Campina
NU