Most B2B marketers try to fix everything at once. I'll show you how to find your bottleneck, so you can focus on what actually moves the needle.
Most B2B marketers are either Random Rick (trying everything) or Specialist Steve (obsessed with one channel). But there's a better way. Solid Sarah finds her bottleneck and works on that instead.
Tries everything at once. Posts on LinkedIn, runs ads, tweaks the website, chases referrals. Nothing compounds because nothing's consistent. Growth feels chaotic.
Obsessed with one tactic. 'We just need better ads' or 'SEO will fix everything.' Ignores the rest of the system. One strong engine can't carry a broken machine.
Finds the bottleneck. Fixes that first. Then moves to the next weakest link. Builds a system that's predictable, measurable and doesn't need 80-hour weeks.
When you optimise the entire customer journey, you have more opportunities for growth. When you master all four, you drive predictable revenue with small changes.
The weakest link of growth is where you can find the easiest improvements. Finding your bottleneck is the easiest way to improve fast and not get overwhelmed, because you work on one thing at a time.