Most teams grind for growth. The best ones systemise it.

Growth isn’t a goal, it’s a system. Teams that scale have the right growth foundations and make small, strategic improvements where it matters most—unlocking compound growth, without the grind.

Solid Growth logo

About the Solid Growth System

Portrait Ewoud Uphof by Maikel Thijssen

Hi, my name is Ewoud

I've been helping B2B companies structure and systemise their growth since 2010.   

In that time, I've seen what works and what doesn't.

And I've developed a system that helps businesses like yours achieve compound growth, without the grind.

It's called the Solid Growth System. It's practical approach to growth as a system built on 15 years of hands on growth experience designed for B2B teams who want to execute smarter without adding more to their plate.

Who this is for

Is your current growth strategy not delivering the results you need? The Solid Growth System helps you achieve consistent, predictable growth by focusing on key metrics and strategic improvements.

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Marketers who are tired of the feast-or-famine cycle

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Salespeople who want to close more deals and exceed their targe

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Entrepreneurs who want to build a scalable business that can weather any storm

Challenge

Your business relies on the founder selling

If you're the only one who can sell your service, you're trapped in your business. Without a structured sales system, scaling means working more hours. This programme helps you step out of sales while keeping revenue predictable.

Challenge

Sales and marketing are disconnected

Marketing blames sales for not following up on leads, and sales blames marketing for low-quality leads. This disconnect is costing you revenue. We install a proven sales and marketing alignment system that actually converts leads into deals.

Challenge

Your pipeline is a mess and deals aren't closing

Your team chases leads, wastes time on bad prospects, and lets deals slip through the cracks. If your pipeline isn’t clean, structured, and predictable, you’re losing money every day. This programme fixes that permanently.

1. Introduction

Elearning illustration

Understand how compound growth works (free module)

Most teams grind for growth, but the best ones systemise it. In this step, you’ll see why a structured approach always beats random tactics. You’ll follow Random Rick, Specialist Steve, and Solid Sarah to understand how a system-driven growth approach can double revenue without doubling workload.

Learn for free

2. Preparation

Tools illustration

Toolstack set up properly

The right tools can streamline your growth, but the wrong setup creates chaos. This guide covers how to configure your CRM, automate workflows, and integrate reporting to eliminate inefficiencies and create a seamless growth system.

Free tool audit
1
Week

Growth scorecard

Tracking progress is key to sustained growth. This guide covers how to set up a weekly scorecard meeting, track key metrics, and make data-driven decisions to keep your team focused on high-impact growth activities.

Growth scorecard
2
Week

Customer research

Understanding your customers is the foundation of effective marketing. This guide walks you through customer research methods, including interviews, surveys, and data analysis, to uncover insights that drive better messaging, positioning, and conversion.

Customer research

3. Growth execution

3
Week

Optimise B2B traffic channels

Traffic is the fuel for growth. In this step, you'll map out and optimise the right channels for your business—organic search, paid ads, outbound, and content—so you consistently attract high-quality prospects who are most likely to convert.

Optimise B2B traffic channels
4
Week

Creating B2B ads

Your messaging, targeting, and creative must compel action. In this step, you'll learn how to craft high-performing B2B ads that generate interest and drive engagement. By refining your positioning and campaign setup, you'll maximise conversions while keeping acquisition costs under control.

Creating B2B ads
5
Week

B2B engagement

First impressions matter, but sustained engagement wins deals. In this step, you'll optimise your landing pages, email sequences, and website content to keep potential customers engaged. You'll ensure visitors don't just arrive—they stay, interact, and move deeper into your funnel.

B2B engagement
6
Week

Lead capture

Every visitor is a potential customer. In this step, you'll learn how to optimise lead capture with better forms, landing pages, and conversion pathways. You'll remove friction and create an experience that encourages more website visitors to take action and enter your pipeline.

Lead capture
7
Week

Lead nurture

Guiding prospects through the buyer journey builds trust and increases conversion rates. In this step, you'll design automated nurture sequences that educate and engage your leads, ensuring they are well-informed and ready to take the next step when they book a call.

Lead nurture
8
Week

B2B Conversion

A strong conversion strategy turns potential customers into paying ones. In this step, you'll refine your calls-to-action, follow-up emails, and landing page design to improve the percentage of leads who move forward at every stage of your funnel.

B2B Conversion
9
Week

Discovery call mastery

A structured sales conversation makes closing easier. In this step, you'll learn a proven framework for running effective discovery calls, qualifying prospects, handling objections, and ensuring a seamless handover between marketing and sales.

Discovery call mastery
10
Week

B2B Proposals

A great proposal accelerates decision-making. In this step, you'll learn how to craft clear, compelling proposals that align with your sales conversations, reduce friction, and increase the likelihood of getting a quick "yes" from prospects.

B2B Proposals
11
Week

Better close rates

Confidence, urgency, and clear positioning drive sales success. In this step, you'll refine your sales strategy, improve follow-ups, and remove roadblocks that slow down deals—helping you close more opportunities faster and with less resistance.

Better close rates
12
Week

B2B retention

Keeping customers for longer increases revenue without extra acquisition costs. In this step, you'll audit your CRM data to identify opportunities for better onboarding, engagement, and client success. You'll refine your retention strategies to improve customer satisfaction and contract longevity.

B2B retention
13
Week

Upsell & cross-sell

Expanding customer value is key to long-term revenue growth. In this step, you'll implement upsell and cross-sell strategies that help clients see more value in your offerings. You'll learn how to position additional services in a way that naturally encourages customers to buy more.

Upsell & cross-sell
14
Week

Increase B2B pricing

Pricing strategy directly impacts profitability. In this step, you'll refine your approach to pricing, reposition your value, and introduce strategic price increases that allow you to charge more while maintaining conversion rates.

Increase B2B pricing
🏁

Plan the next cycle for ongoing growth

Sustainable growth comes from continuous optimisation. In this step, you’ll conduct a review of your progress, celebrate wins, and identify key areas for future improvement. You’ll leave with a structured plan to repeat the 12-week cycle, ensuring long-term compound growth.

Choose your path

About us
B2B Growth Programme

Unlock compound growth in 100 days

Do it yourself

B2B Growth Programme

| Video course

Master the Solid Growth System with this 8-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.

Bite-sized modules to fit learning into your busy schedule
Crystal-clear explanations make complex growth concepts easy to grasp
Instantly applicable strategies deliver tangible results in your daily work

Best for individuals

Video icon

8h

video course

Time icon

Self-paced

Module white icon

49

lessons

7

modules

Individual access icon

Individual course access

Lifetime update icon

Incl. course updates

Satisfaction guarantee

Done with you

B2B Growth Programme

| Guided implementation

Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.

Transition from scattered tactics to a structured growth system
Gain a clear understanding of your growth strategy and key metrics
Reach your goals faster with expert guidance and support
Group icon

Best for teams

Video icon

8h

video course

Time icon

14

week programme

Video call icon

14

weekly workshops

Team access

10

course licenses

Accountability icon

Weekly accountability

Slack support

B2B Growth Programme

Unlock compound growth in 100 days

Video course

Best for individuals

Time icon

Self-paced

Module white icon

49

lessons

7

modules

Master the Solid Growth System with this 8-hour video course. Learn how to implement a structured, data-driven approach to growth and achieve your goals faster.

Satisfaction guarantee

Guided implementation

Group icon

Best for teams

Time icon

14

week programme

Team access

10

course licenses

Want to ensure your team successfully implements the Solid Growth System and achieves compound revenue growth? This guided implementation programme provides expert support, weekly guidance, and a proven framework to accelerate your growth.

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