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For 15 years, I’ve seen the same 6 issues block growth. Fix them in the right order for growth that lasts.
Most marketers chase traffic. But traffic isn’t the problem — growth is.
These are the 6 issues stopping you from scaling.
When you don’t know what drives growth, you try everything at once. Growth feels overwhelming.
Drowning in work
Always trying new tactics
Most marketers don’t know the number of leads needed to hit revenue targets. Without that number, every plan is guesswork.
Revenue target set, required leads unknown
Getting too little leads, without even knowing it
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When your best-performing channel runs out of impressions or the CPA climbs past break-even, pushing harder just burns cash.
Same ad shown 5 times
Hitting max. CPA
You have enough leads, but they don't convert to meetings. Your pipeline is not full enough.
Leads are not nurtured properly
Sales team is not fully booked
Your pipeline is filled with 'maybe' deals, and you're not clear when or how to follow-up to close them.
You get ghosted after proposal
Too many open deals, who to follow-up?
You can't unlock more expensive marketing channels without increasing lifetime value.
No retention playbook
No upsell paths to increase LTV
Random Rick keeps switching. Specialist Steve sticks too tightly.
Only Solid Sarah compounds results by running a complete growth system.
Rick jumps from one shiny tactic to the next, hoping something sticks. He’s always busy but never sure what actually moved the needle.
Steve squeezes every drop from a single traffic source. Results climb fast... until they don't. With the core channel hitting the limit, extra budget won't grow anymore.
Sarah gets how growth really works: she tunes all four engines, not just traffic. By focusing on the metrics that move revenue, her small weekly tweaks stack into outsized, compounding gains.
Small lifts in each engine compound faster than any single-channel push.
All 3 marketers have the same starting point, and 6 experiments each. After 6 experiments Sarah’s compound growth approach has more than doubled revenue while Rick and Steve stay far behind.
Free course
45 min
English
English, Dutch
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Demand, funnel, pipeline and contract value act like interlocking gears. Improve any gear and the rest turn faster; improve all four and growth multiplies.
Fix the weakest engine first
Each engine feeds the next
Free course
45 min
English
English, Dutch
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You don't need moon-shot experiments. With just three 10% improvements in each engine, revenue grows by 214%.
Free course
45 min
English
English, Dutch
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Raising contract value lifts your max CPA, so you can keep bidding on Google, LinkedIn or YouTube long after rivals hit their limit.
Outbid your competitors in paid ads
Win ad auctions rivals can’t afford
Free course
45 min
English
English, Dutch
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With the same team, you can get way better results. A different way to operate growth, gives you compound results.
Stack results on top of 4 growth engines
Same 6 experiments, very different results
Free course
45 min
English
English, Dutch
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I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff.
And for those who don't know Ewoud, he's one of the best Growth Experts I know!
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
Ewoud is a real expert: solid, step-by-step foundations for growth, taught and delivered with clarity! The fact that he's helped a lot of different types of businesses grow, in different niches, with different types of marketers and founders, over a sustained period of time, is reflected in the course. Would recommend to anyone that wants to learn and understand the process of how to grow any online business reliably.
A step-by-step programme that turns one focused marketer into a compounding-growth machine — using the tools and budget you already have.
Lifetime course access with updates
Default 12-week roadmap to follow
Binge, dip in, or run the 12-week cycle
Start applying the framework in week one
Includes all instructions, sheets and guides
60 copy-paste tactics I always use
Lifetime course access with updates
Personal 12-week roadmap set in onboarding
Weekly accountability keeps you on track
Weekly live group call (Wednesdays)
1-on-1 Slack support
B2B marketers community
A step-by-step programme that turns one focused marketer into a compounding-growth machine — using the tools and budget you already have.
3h/week actual work
1h/week video course
For Random Ricks and Specialist Steves who want to work like Solid Sarah
B2B service companies
Funnel based on meetings & proposals
You own funnel metrics
3+ years experience
A proven weekly schedule shows you exactly what to do, in what order, and why—so you make progress without wondering what’s next.
Field tested: trained 1,000 marketers
Self-paced course or guided programme
Get suggested tasks per week
Focus on one KPI, one lift, one win every week. The tight scope keeps momentum high and context-switching low.
Small steps compound to big results
Focus on 1 KPI each week
Field-tested: there is room for mistakes
You will not park your current targets to do “course homework”.
3h/week actual work
1h/week video course
Existing goals, better execution
Learn each move from a fictional B2B case. Get real benchmarks, so messy CRMs or missing dashboards never slow you down.
Ready-made demo dataset
"Good vs great" KPI benchmarks
How to track the essential data (bonus)
No re-platforming: the framework works with any CRM or analytics stack.
Works with any CRM
Works with any Analytics platform
Simple Google Sheets templates
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
Ewoud's lightning-fast strategic and creative thinking, systematic approach, and enthusiasm make his methods both fun and valuable. Despite our marketing experience, Ewoud provided fresh insights and practical tips for each funnel step through his probing questions.
Ewoud's Growth Hacking sessions were invaluable, providing inspiration and practical tools that kickstarted my career. The tips were highly applicable to my job as a Growth Hacker. Even years later, I still consult Ewoud on this topic. I really enjoy working with him.
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I’ve helped B2B service companies scale — not with random tactics, but with clear systems that align marketing and sales into one predictable growth engine. Built on 15 years of hands-on experience — helping teams move from random tactics to repeatable, scalable results.
15 years experience
1,500 marketers trained since 2015
Exited 6 companies
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Easy Ergonomics
The Talent Institute
Strategiefabriek
Springlab
Stone & Tile Company
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Booomtag
Nestmanager
Transpack Packaging
Cortazu
Founders
Kees de Boekhouder
SOPHIA MAE
Mooie Boules
Bridgefund
Amberscript
Ligo
Klup
Snappcar
Yaya
Decathlon
Friesland Campina
NU
Lifetime course access with updates
Default 12-week roadmap to follow
Binge, dip in, or run the 12-week cycle
Start applying the framework in week one
Includes all instructions, sheets and guides
60 copy-paste tactics I always use
Lifetime course access with updates
Personal 12-week roadmap set in onboarding
Weekly accountability keeps you on track
Weekly live group call (Wednesdays)
1-on-1 Slack support
B2B marketers community
