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For 15 years I have raised my clients’ B2B revenue with a proven growth framework. Small 10% lifts across the customer journey compound to 214% growth (see the maths here).
Hitting sales targets feels impossible, because more traffic doesn’t work (anymore). Everyone’s busy, but you don’t know what’s working.
You’re working hard, but the systems fight back. Data doesn’t match, tools keep breaking, and you’re constantly fixing things instead of growing.
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For 15 years I have raised my clients’ B2B revenue with a proven growth framework. Small 10% lifts across the customer journey compound to 214% growth (see the maths here).
Apply it yourself with practical video course, templates and playbooks, or bring me in for a focused one-week sprint that implements everything side by side with your team.
15 years experience
1,500 marketers trained
Exited 7 companies
Transpack Packaging
Nestmanager
Strategiefabriek
Cortazu
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Booomtag
Founders
Springlab
The Talent Institute
Easy Ergonomics
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Kees de Boekhouder
Snappcar
Amberscript
SOPHIA MAE
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Mooie Boules
Ligo
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Yaya
Klup
Bridgefund
NU
Friesland Campina
Decathlon
Testimonials
Helpful to everyone in all levels of their marketing career. The characters used are a great way to show scenarios and help understand the input and output of existing marketing strategies. The content is explained well and I feel like I already picked up some new tricks and ideas for my next project. Thanks so much for this course!
I really loved the combination of theory with the hands-on material and tools that made everything very actionable. This course is relevant for anyone working in B2B: whether you are new to growth or want to optimize your marketing or sales strategy to reach your business goals. Even with my background in growth, I definitely learned new stuff. And for those who don't know Ewoud, he's one of the best Growth Experts I know!
I've been a marketer for 10+ years, and this course helped me elevate my thinking and day-to-day work. The framework is a helpful visual for optimization that's easy to follow, and breaks it down so you can find different avenues to reach your goals. Highly recommend!
Chases shiny tactics and is always busy
Masters 1 channel, has a leaky funnel
Makes smart tweaks to compound growth
Follow my 12-step framework to turn small ad budgets into big results.
Get the exact steps I use for every client, so you know what to do.
Use my templates and apply it to any B2B company size.
Focus on 1 metric weekly, so you never feel overwhelmed.
The fastest way to level up your B2B marketing game.
Free course
45 min
English, Dutch
Growth framework
The framework shows how small 10% lifts across the customer journey add up to 214% more revenue. It connects four marketing levers with four operational levers, giving you a clear map of what to fix first.
From start-up to enterprise, the same 12 metrics make up B2B growth.
Make small tweaks to the 12 metrics and they work together to double revenue.
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Free resources
Here are three ways to learn from 15 years of growth experience—free and instantly available.
Every week, I share one idea you can use right away: tested tactics, prompts, tool tips, and lessons from running growth in real teams.
Learn the framework I’ve used to help 50+ companies and train over 1,500 marketers.It’s practical, short, and completely free.
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Browse practical guides on funnel setup, automation, team operations and more.Everything I publish is written for real B2B teams—not theory, just execution.