From B2B funnel to a growth machine
Most B2B companies see marketing and sales as separate functions. But your customers experience one journey. Connect the dots: traffic data informs sales priorities, deal insights improve ad targeting, customer success shapes your positioning. Build the system where small improvements compound into significant growth.
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Chasing leads
Marketing runs random tactics hoping something sticks. LinkedIn posts, ads, website tweaks, referral chasing. Nothing connects, so nothing compounds. Growth feels chaotic.
B2B funnel
One channel works and drives qualified leads. Marketing hands off to sales, deals close. But you've maxed out that channel and can't grow further without fixing the rest.
Building a growth machine
Solid growth comes from connecting these six growth engines into one growth machine. Master the framework through the course or hire me to build it for you.
Demand generation
Build your channel strategy and optimise each channel, so you grow traffic strategically without burning budget.
Marketing funnel
Your website, email flows, and remarketing all work together like a mousetrap. Build clear landing pages that convert, automation that nurtures leads, and a machine that drives discovery calls without you chasing people. Stop leaking leads halfway through.
Sales pipeline
Your sales pipeline works exactly like a marketing funnel, you just need to know how to optimise it. Build the assets that help your team close: proposals that win, workflows that keep deals moving, and materials that answer objections before they kill opportunities.
Customer value
Acquiring customers is expensive. Keeping them is where margins improve. What would happen if none of your customers left? Build feedback loops, long-term relationships, retention programmes that reduce churn, and upsell frameworks that grow account value without being pushy.
Growth orchestration
The cockpit that sits above your four growth engines. Individual teams can excel at their own metrics, but without orchestration they're musicians playing different songs. This is where everything comes together and where improvements in one engine amplify gains in another.
Growth machine
Traffic, marketing funnel, sales pipeline, and customer value all optimised and connected. Small improvements in one engine amplify across the system. Growth becomes predictable.
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