Experimentation
Gain the knowledge to design, segment, and measure impactful A/B tests. Understand the nuances of setting up control and variation groups on your e-commerce platform, paving the way for insightful experimentation.
Building Experiments
Tool
Refine your strategies and increase conversions with valuable website performance insights from Google Analytics.
Tool
Optimise user experience and website design with heatmaps and insights from HotJar, boosting engagement for marketers.
Building Experiments
Building Experiments
Improve your website to boost the percentage of visitors taking desired actions.
Gauge the performance of two variants in your campaign to optimise user response.
Challenges
If you recognise these issues, keep reading and check out the full program.