Experimentation
Develop the ability to analyse and interpret A/B testing results with precision. Learn to distinguish statistical significance and extract valuable insights to inform data-driven decisions and optimise your funnel.
Analysing A/B test
Tool
Refine your strategies and increase conversions with valuable website performance insights from Google Analytics.
Tool
Optimise user experience and website design with heatmaps and insights from HotJar, boosting engagement for marketers.
Analysing A/B test
Analysing A/B test
Gauge the performance of two variants in your campaign to optimise user response.
Develop and share valuable content to attract and retain a clearly defined audience.
Visualise user behaviour on your website to optimise for better engagement and conversion.
Challenges
If you recognise these issues, keep reading and check out the full program.