LTV training
Elevate your understanding of the repeat purchase rate and its critical role in customer value. Implement effective strategies to encourage repeat business, fostering a more engaged and loyal customer base.
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Repeat Purchase Rate
Repeat Purchase Rate
Repeat Purchase Rate
Challenges
If you recognise these issues, keep reading and check out the full program.
Problem
Marketing & sales alignment
A lack of alignment between marketing and sales efforts leads to missed opportunities and inefficiencies. Develop an integrated strategy to ensure both teams work towards common goals and maximise growth.
Problem
Low pipeline conversion
High acquisition costs and ineffective lead nurturing can result in low conversion rates from leads to customers. Focus on optimising each stage of the sales funnel to improve pipeline conversion.
Problem
B2B persona not targeted enough
Failing to segment your market accurately can result in wasted efforts and poor targeting. Use data-driven segmentation to tailor your approach to different customer groups.
Problem
Lack of sales script
Without a consistent sales script, messaging can be inconsistent, leading to lower conversion rates. Develop and refine a sales script to improve communication and close rates.
Problem
Poor usage of CRM
Not leveraging CRM tools effectively leads to missed opportunities and inefficiencies in managing customer relationships. Optimise CRM usage to enhance sales performance.
Problem
Ineffective lead generation
Struggling to generate high-quality leads can stall sales growth. Focus on targeted lead generation strategies to attract the right prospects.
Problem
Not working on lifetime value
Not focusing on increasing average order value (AOV) and customer lifetime value (CLV) limits growth potential in a competitive market. Implement strategies to boost these key metrics.
Problem
No clear ecommerce strategy
Trying multiple tactics without a clear, data-driven strategy spreads resources thin and hampers growth. Develop a focused plan to guide your efforts effectively.
Problem
No customer insights
Failing to collect and utilise customer feedback prevents continuous improvement of ads, website experience, and product offerings. Establish a feedback loop to stay responsive to customer needs.
Problem
Underusing marketing automation
Underusing automated flow for ecommerce is a missed opportunity as it drive 20% revenue or more.
Problem
Poor ecommerce retention
Neglecting existing customers means missing out on profitable repeat purchases and lifetime value. Focus on retention strategies to maximise profitability.
Problem
High acquisition costs
Solely focusing on new customer acquisition without optimising for conversion rates and AOV leads to wasted marketing spend and low ROI.
Problem
Ecommerce infrastructure not ready to scale
Growth can outpace infrastructure. Ensure your systems and processes are built to handle increased demand without compromising quality.
Problem
Ignored ads
By not tuning into the specific needs and behaviors of your target audience, your messaging becomes noise, easily ignored.
Problem
Scaling issues
Growth can outpace infrastructure. Ensure your systems and processes are built to handle increased demand without compromising quality.
Problem
Losing out to competitors
Disconnecting from customers allows competitors who better address customer desires and pain points to capture your market share.
Problem
No clear growth strategy
Chaos reigns without a clear plan & priority. And action is stalled by unclarity about what to do and how to make decisions.
Problem
Losing existing clients
Driving extra purchases from existing customers is 26% more profitable than new customers.
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