Experimentation
Master the execution of A/B tests, from implementation to monitoring, ensuring the integrity and reliability of your data. Learn the right moment to conclude tests and how to adapt to external influences affecting outcomes.
How to set up an A/B test
How to set up an A/B test
How to set up an A/B test
Gauge the performance of two variants in your campaign to optimise user response.
Challenges
If you recognise these issues, keep reading and check out the full program.