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Ecommerce Growth Engine

The go-to guide for a high-performing ecommerce funnel. Step-by-step instructions from homepage to checkout.

Practical checklists per page to boost conversions.

Powerful marketing automation templates.

Proven AOV tactics for every step of the funnel.

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Ecommerce Growth Engine
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About the course

You want to improve your ecommerce funnel, but where do you even start? Putting all the pieces together can feel overwhelming. What should you prioritise? What steps will actually drive results? It’s frustrating, and trying to figure it all out on your own can feel like an impossible task. You’re not alone.

This course will teach you exactly what to do, step by step. From the homepage to the checkout, we’ll cover what works, what doesn’t, and how to drive better results. No fluff, no jargon—just clear, actionable steps to optimise your ecommerce business.

This course takes a bottom-up approach to ecommerce growth. We’ll guide you through every stage of the customer journey, including your homepage, category pages, product pages, cart and checkout, and even the post-purchase experience. You’ll get everything you need: practical checklists for page fundamentals, how to set up marketing automation that actually enhances your funnel, tactics to improve your AOV on every page, and how to align your traffic strategy with your funnel. This is your go-to guide for building a high-performing ecommerce growth engine.

What you'll learn

Course outcomes

Practical checklists per page to boost conversions.

Powerful marketing automation templates.

Proven AOV tactics for every step of the funnel.

Modules

Turn bottlenecks into growth opportunities

Turn bottlenecks into growth opportunities

Map out your customer journey and identify bottlenecks in your ecommerce funnel. Use analytics to pinpoint areas with the highest potential for improvement.

See module
Free Course
Improve your ecommerce homepage

Improve your ecommerce homepage

Learn how to create a high-performing homepage that drives visitors deeper into your funnel. Cover the foundational elements, marketing automation, traffic strategies, AOV tactics, and continuous improvement.

See module
Free Course
Improve your category pages

Improve your category pages

Discover how to structure and optimise category pages for improved navigation and conversions. Apply the same practical framework for automation, traffic, and AOV tactics.

See module
Free Course
Improve your product pages

Improve your product pages

Ensure your product pages convert by focusing on content, design, and user experience. Build on your foundation with automation, traffic, and AOV tactics.

See module
Free Course
Improve your checkout process

Improve your checkout process

Streamline the final stages of your funnel to reduce abandonment rates and boost conversions.

See module
Free Course
Improve your post-purchase experience

Improve your post-purchase experience

Create a seamless post-purchase experience that increases retention and lifetime value.

See module
Free Course

Course details

Who the course is for

Course outcomes

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Language: English

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Subtitles: English, Dutch

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Length:

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modules with

video lessons

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Lifetime updates & Access

Bonus material

Bonus 1

Bonus 2

Bonus 3

Tools used in this course

Get access to a curated stack of essential tools to scale your business and learn how to best leverage them to support your growth.

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Meet your instructor

Portrait Ewoud Uphof by Maikel Thijssen

Ewoud Uphof

Hi, I'm Ewoud. Since 2012 I've helped to scale (growth teams from) start-ups to exchange-listed companies. Let me bring over a decade of experience to your team.

We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.

Menno van Gerven
Menno van Gerven
DoubleSmart
Marketing Manager

The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.

Michelle Wolters
Michelle Wolters
Klup
Co-founder

Super nice training to have tools for optimising your e-commerce and marketing. Good to have a fresh look at this process again and to come up with new ideas! I would like to do a deep dive with Ewoud again to dive even more specifically into our data.

Rafaella Heuvelmans
Rafaella Heuvelmans
Yaya
Freelance Online Marketeer

Super handy training, full of practical tips & tools on time-management and email management

Laurens Spiele
Laurens Spiele
Decathlon
Head of Channels & Solutions

The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.

Peter-Paul de Leeuw
Peter-Paul de Leeuw
Amberscript
CEO

Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.

Timon Tlomaczewski
Timon Tlomaczewski
The Talent Institute
Digital Designer

Great course for those who want to start optimizing their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!

Noor Jansen
Noor Jansen
Yaya
Junior Online Marketeer

Amazing workshop. Thanks a lot. Really helped me (re)organising my planning, agenda and email with loads of practical tips. But most importantly, a wakeup call to change my mindset towards tasks, priorities and planning.

Gaby Ghusen
Gaby Ghusen
The Talent Institute
Digital Innovator

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Buy course for instant access

Free course

Ecommerce Growth Engine

Practical checklists per page to boost conversions.
Powerful marketing automation templates.
Proven AOV tactics for every step of the funnel.
Free Course

1500

incl VAT
Coming soon

Free course

Ecommerce Growth Engine

Practical checklists per page to boost conversions.
Powerful marketing automation templates.
Proven AOV tactics for every step of the funnel.

1500

incl. VAT

Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.

Results guarantee
If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.