The go-to guide for a high-performing ecommerce funnel. Step-by-step instructions from homepage to checkout.
Practical checklists per page to boost conversions.
Powerful marketing automation templates.
Proven AOV tactics for every step of the funnel.
You want to improve your ecommerce funnel, but where do you even start? Putting all the pieces together can feel overwhelming. What should you prioritise? What steps will actually drive results? It’s frustrating, and trying to figure it all out on your own can feel like an impossible task. You’re not alone.
This course will teach you exactly what to do, step by step. From the homepage to the checkout, we’ll cover what works, what doesn’t, and how to drive better results. No fluff, no jargon—just clear, actionable steps to optimise your ecommerce business.
This course takes a bottom-up approach to ecommerce growth. We’ll guide you through every stage of the customer journey, including your homepage, category pages, product pages, cart and checkout, and even the post-purchase experience. You’ll get everything you need: practical checklists for page fundamentals, how to set up marketing automation that actually enhances your funnel, tactics to improve your AOV on every page, and how to align your traffic strategy with your funnel. This is your go-to guide for building a high-performing ecommerce growth engine.
Practical checklists per page to boost conversions.
Powerful marketing automation templates.
Proven AOV tactics for every step of the funnel.
Map out your customer journey and identify bottlenecks in your ecommerce funnel. Use analytics to pinpoint areas with the highest potential for improvement.
Learn how to create a high-performing homepage that drives visitors deeper into your funnel. Cover the foundational elements, marketing automation, traffic strategies, AOV tactics, and continuous improvement.
Discover how to structure and optimise category pages for improved navigation and conversions. Apply the same practical framework for automation, traffic, and AOV tactics.
Ensure your product pages convert by focusing on content, design, and user experience. Build on your foundation with automation, traffic, and AOV tactics.
Streamline the final stages of your funnel to reduce abandonment rates and boost conversions.
Create a seamless post-purchase experience that increases retention and lifetime value.
Language: English
Subtitles: English, Dutch
Length:
modules with
video lessons
Lifetime updates & Access
Bonus 1
Bonus 2
Bonus 3
Get access to a curated stack of essential tools to scale your business and learn how to best leverage them to support your growth.
We aimed to improve our customers' growth strategies, and Ewoud's in-depth knowledge and steady flow of new information made every session enjoyable. With newfound inspiration, we quickly saw increased customer results. We highly recommend Ewoud, 5/5.
The critical and structured way of working with Ewoud is very valuable for creating the right growth plan for our company. Experience, passion and a 'let's go' mentality is exactly what we needed.
Super nice training to have tools for optimising your e-commerce and marketing. Good to have a fresh look at this process again and to come up with new ideas! I would like to do a deep dive with Ewoud again to dive even more specifically into our data.
Super handy training, full of practical tips & tools on time-management and email management
The Growth Session with Ewoud was a confirmation for our marketing team about the direction we're taking. Next to that, Ewoud gave the team an outsider perspective that was sharpening our focus and execution.
Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.
Great course for those who want to start optimizing their webshop and online marketing but don't know where to begin. During this course, you'll receive tools with which you can immediately get to work!
Amazing workshop. Thanks a lot. Really helped me (re)organising my planning, agenda and email with loads of practical tips. But most importantly, a wakeup call to change my mindset towards tasks, priorities and planning.
Absolutely. This course breaks down the fundamentals in a way that anyone can grasp, no matter your experience level. It’s designed to give you a strong foundation without overwhelming you with technical jargon. You’ll walk away with a clear picture of what drives growth and how to avoid the common traps that trip up new marketers.
The go-to guide for a high-performing ecommerce funnel. Step-by-step instructions from homepage to checkout.
Practical checklists per page to boost conversions.
Powerful marketing automation templates.
Proven AOV tactics for every step of the funnel.
This course stands out because it’s built on over a decade of hands-on experience in growth. I’ve trained more than 1,500 marketers—from complete beginners to seasoned professionals—and have a deep understanding of the challenges you’re facing. Every course is crafted to address the real-world problems you encounter as a marketer or business owner, giving you actionable strategies that actually work.
No, once you’re enrolled, all future updates to the course you have purchased are included. The only condition is that if major expansions or entirely new sections are added, they might be packaged separately, but your core course access remains fully updated at no additional cost.
You’ll have immediate access to all of the material, and won’t need to wait to watch all of the content I’ve included. You can start at your own pace and revisit the material anytime. You’ll also receive access to any future updates as they are added.
With the paid course, you get direct access to me and a dedicated community where you can ask questions not only about the course but also about growth strategies in general. Whether it’s me or others in the community, you’ll get support when you need it. If something isn’t working or you have a technical question about the course, you can always reach out to me directly. And if you need help applying these strategies to your specific business, we can set up a paid consultancy session to go deeper into your goals.
No, it does not come with email or phone support. These are self-guided courses. It’s up to you to take what I teach and apply it to your business.
However, if you have questions, the paid course comes with access to the community.
I’ve created a presentation/PDF with all the information your boss will need to approve the payment. It outlines everything about the course, from the content to pricing. Just fill out this form, and I’ll send you the PDF with all the details.
In the free course, you can leave comments on each lesson, and other people in the course can help answer your questions. It’s a great way to learn from others and share your experiences. If you’re stuck on something specific to the course content, feel free to engage with the community.
Yes, the price includes 21% VAT. The online course platform will provide you with a receipt, but it’s not an official VAT invoice. If you need a VAT invoice with all your company information and a purchase order number, please contact me directly, and I’ll create it for you.
I don’t offer refunds on the paid course. If you’re unsure, I encourage you to try the free course first. If you find value in the free course, I’m confident you’ll love the paid version. This course represents 12 years of hard work and expertise, distilled into actionable strategies that can truly transform your business.
If you’re committed to learning and ready to take your growth to the next level, this course is for you. If you’re not sure you have the time or aren’t fully committed, I’d recommend waiting until you’re ready to get the most out of it.
Satisfaction guarantee
If you don’t love the course after the first paid module, email us for a refund—no questions asked.
Results guarantee
If you implement the 90-day plan but don’t see measurable improvements in your results, I’ll refund your full course fee.